Natural language interfaces (NLIs) powered by GenAI will be expected for new products and more than half will have this by default by the end of 2024. GenAI will also be leveraged in B2B interactions with users demanding more contextualized, personalized, and integrated solutions. GenAI will offer APIs, interfaces, and services to access, analyze, and visualize data and insights, becoming pervasive across areas such as project management, software quality and testing, compliance assessments, and recruitment efforts. As a result, observability for AI will grow.