Your business could and should be able to reach its potential, and offer your customers the value they deserve. To do that, security has to become part of your business strategy.
In a recent Cisco survey of security professionals, 74% of respondents said that the main purpose of cyber security was to ‘mitigate risk’, instead of enabling growth.
Reducing risk is of course a huge part of it. Any good security partner will sit with you in these key stakeholder meetings, and help you build a security infrastructure that is specifically tailored to your company.
However, the consensus seems to be that cybersecurity, although helping you reduce risk, remains the ‘fire extinguisher’ for business innovation. Some questions you may be familiar with:
Many ideas have the cybersecurity fire extinguisher blasted on them before they’ve had a chance to really catch on. Therefore, you end up with the plateauing answer of, “Let’s just do what we’ve always done. We know it’s safe”.
In fact, 39% of our survey respondents said that they had actually halted ‘mission critical’ initiatives due to cybersecurity concerns.
That just won’t do…
It’s not just cyber criminals who are the main threat to your business. In five years time, 4 out of the top 10 market leaders are said to be likely displaced by innovative start ups which have been fuelled by digital ingredients.
Subpar security leaves companies in the worst possible competitive position: not innovating fast enough to compete, yet not safe enough to handle a cyber attack, despite delaying digital innovations.
So, how do you grow and innovate whilst protecting yourselves from the bad guys?
Read on…