Align With Your Sales Team

Enable Sales for More Meaningful Sales Conversations

Changing the Sales Conversation

Start a new conversation with your customers.Value-based selling requires workflow-centric conversations. Align with your sales team to lead with these conversations. These are key to end-user adoption and success. It's up to your sales team to help customers understand the value of collaboration, by showing them how they can reach their goals in their daily jobs. Learn more about workflow-based selling.Take your campaigns to the next step. As digital marketers you are starting the conversation. Take advantage of our value-based selling adoption promotional assets on the updated Collaboration Community.

We interviewed Webex power-users to learn what their goals are in their jobs, so we can help make working easier for them. Here's what they said...

Value-based Selling for Better Adoption

With collaboration solutions like Webex Meetings and Webex Teams, the sale doesn't end once the customer has placed the order. It's important for users to adopt the solution in order for you to realize the value of recurring revenue. This means you need to get your customers excited to experience a new way of working with Webex. Show them how Webex can help them reach their goals.We created the Webex Meetings Adoption Toolkit to help your sales teams have adoption conversations with customers (see ‘Sharable Content’ folder). And check out the Cisco Success Hub for more resources on creating a culture of customer success.Already invested or starting to invest in a customer success practice? Learn about our Lifecycle Advisor partner program.

This toolkit includes: Instructions and planning guides to help IT drive adoption in their company with HR, Marketing, Executives, People Managers, and IT. It also includes resources for encouraging adoption like email templates, banners, posters, flyers and more - all editable source documents.

Three Steps to Sales Alignment Success

1. Brief your sales team

Get in SyncAction: Ensure your sales team is aligned to your marketing efforts

Set up Briefing Call. Sales is a pivotal component to help drive your marketing sourced pipeline through to closure. Provide them with the campaign assets, and microsite URL to support your lead generation.

Share Enablement Materials. Sales needs to understand how to position and handle customer inquiries – provide them with call guide, tip sheets, proposal templates, BDM Decks, battle cards as part of this campaign (see ‘Background and Enablement’ folder).

2. Share sales enablement

Get Them EducatedAction: Partners Sellers should understand what and how to sell

Project Lightspeed for Partners Portal. An excellent resource for winning against the competition with Webex Meetings.

Collaboration Hub in SalesConnect. All collaboration sales enablement in one place, including our dedicated launch hub.

Encourage them to attend Cisco webinars.
Voice of the AM (generalists; sales practice leads) and Voice of the Engineer technical). Both are weekly-hour educational sessions.

3. Sell meeting solutions

Show AND Tell CustomersAction: Sell Webex Meetings & Devices

Recommend. Use Partner Proposals during the sales cycle. Have you heard of Huddle? Of course you have! Bookmark this new Partner Community page for all things huddle spaces.

Demo. Invite potential customers on-site or to a near-by Cisco Office. Let them experience the exceptional quality and ease of use with a demo.

Close the deal with Cisco Collaboration Flex Plan. A subscription-based model for Cisco’s entire meeting and calling experience. Check out the video around Collaboration Flex.