Your customers’ networks are being challenged by more users and more devices that need more and more bandwidth. Switches now need to handle the demand of new security threats, the evolving Internet of Things (IoT), and mobility integration. This campaign focused on helping your customers quickly identify the right Cisco switch for their needs - whether they are acquiring a new switch or upgrading an old one.
Cisco networks have moved data for 80 percent of the Internet for the last three decades and work continually to understand it. We apply that knowledge when we design our switches. The result: the new Cisco Catalyst® 9000 portfolio of switches.
These switches constantly adapt to help your customers solve new challenges and were recently recognized as CRN’s 2017 Overall Network Product of the Year. The Cisco Catalyst 9000 family of switches meets five specific challenges facing your customers’ networks, with breakthrough innovations in security, operational simplicity, mobility, IoT and cloud readiness.
Lead with Cisco to help build the right network for your customers. Use this campaign for marketing to your customers for easy-to-use and ready-to-go execution. Use all of the assets, or employ individual elements of the campaign to fully customize your approach. No matter what the end-user is looking for, Cisco has the right solution to fit your customer’s situation.
• Help your customers evolve their network to meet new business challenges and generate new revenue opportunities for you with Cisco switching solutions and the Cisco DNA ready portfolio. • Identify your prospects for switching migration opportunity, use the Cisco Ready for Partners installed base portal. • Take advantage of new offers to increase your revenue, and use marketing resources available in Partner Marketing Central to market to your installed base customers and new prospects.
• Customers that have security as top of mind: Lead with security. The Cisco Catalyst 9000 family can help users be more secure, reduce detection time, and detect threats even in encrypted traffic.
• Customers exploring IoT deployments and PoE within their campus, for example, to connect video cameras and lighting.
• Customers considering high-density Wave 2 access points: Cisco Catalyst Multi-gigabit technology will help speed deployment.
• Customers with an installed base of Cisco Catalyst 3560-X, 3750-E, 4500E, or 4500-X Series Switches. Products and Solutions:
• Cisco Catalyst 9300 Series: 480 Gbps per chassis
• Cisco Catalyst 9400 Series: Up to 480 Gbps per slot, 9 Tbps per chassis
• Cisco Catalyst 9500 Series: 960 Gbps per chassis
Languages
Access the campaign assets on Partner Marketing Central English
Assets
Call Guide, Presentation, Copy Block, Landing Page , Banner, Info graphic, Video, NB-06 Win the access/ wireless/ switching (campaign tag code)
Key Competitors
• HPE • Huawei
Cisco is rewriting the networking playbook with an intent-based network, powered by Cisco Digital Network Architecture, that will fundamentally change your customers’ networks and your business.
This campaign helps you to monetize the $6.3B installed base opportunity in APJ by providing cross-architecture software, automation, analytics, assurance and security, and gain hero status with your customers and account stickiness.
Cisco is taking another leap forward toward building intuitive networks by moving beyond data and analytics to provide full context. In June 2017, Cisco announced a journey to help customers build end-to-end intuitive networks. These networks were to be powered by intent and informed by context. Analysts introduced Intent-based Networking as a new industry standard. Throughout 2017, Cisco helped customers establish intent by setting business goals and automatically pushing out policies to support those goals. Sellers demonstrated the Design, Provision, and Policy capabilities of Cisco DNA Center™ to customers. DNA Center is the intuitive, central dashboard for the management, automation, and assurance of the network. In January 2018, Cisco took the next leap forward in the journey and is now helping customers inform through context. Partners can now demonstrate the Assurance capabilities of DNA Center. Help your customers get to the right action faster to improve the user experience and support business productivity. Enhance your profitability, get a game-changing market advantage, and build annuity revenue by selling software, higher-value services, and world-class security across Cisco DNA.
Cisco DNA offers partners real reasons to drive hardware refresh, and allows partners to capture a myriad of recurring revenues in the long term. A few examples include: professional services, managed network services, perpetual or subscription software licenses, and annual maintenance fees. Migrate Installed Base -Capture a huge refresh opportunity with Cisco C9K series Build a Software Practice - NEW! New Era of Networking is now part of VIP31 Capture Recurring Revenue - Capture joint solutions sales and managed network services opportunities
Timeframe - Available now
Key Competitors -
Wireless: HPE/Aruba, Huawei, Barcade/Ruckus Routing: HPE, Huawei, SD-WAN Vendors Switching: HPE/Aruba, Huawei, Juniper, Arista
Languages - Access the campaign assets on Partner Marketing Central English
Cisco DNA-ready infrastructure - Cisco Catalyst 9000 series switches (*Refer below for full list) Network Security - ISE 2,2, ISE 2.3 and Stealthwatch 6.9.2 with ETA Network Automation - Cisco DNA Center - Software-Defined Access (SD-Access) DNA Analytics and Assurance - Assurance with NDP Cisco DNA Services - Cisco DNA Advisory Services, Cisco Cat 9K series services, NaaS services, SD-Access Services
*Cisco Products considered part of a Cisco DNA-ready infrastructure: Switching - Cat 9000 series, Cat 3650 and 3850 Series, Cat 4500E Series Switches plus Supervisor Engine 8-E, Catalyst 6500 Series Switches plus Supervisor Engine 6T, Cat 6800 Series Switches, Nexus 7700 Switches plus M3 card, Meraki® MS switches* Wireless - Cisco Aironet 3800 Series, Cisco Aironet 2800 Series, Cisco Aironet 1800 Series, Cisco 8540 Wireless Controller, Cisco 5520 Wireless Controller, Cisco Meraki® MR access points* Routing - Cisco 4000 Series ISR, Cisco ASR 1000 Series Aggregation Services Routers, Cisco Cloud Services Router 1000v, Cisco Integrated Services Virtual Router with Enterprise Network Compute System, Cisco Meraki MX security appliances*, Cisco Enterprise Network Compute System
* Meraki integration with Cisco DNA Center is planned for the future.
Assets - Playbook, Call Guide, Partner/Customer Training Presentation, Sales Accelerator, FAQ, whitepapers, infographics, videos, case studies, social kit , NB-09 New Era of Networking (campaign tag code)
Cisco provides both on-premises and cloud-managed wireless solutions that deliver the security, simplicity and exceptional network experiences your customers need to stay competitive. The options range from powerful and customizable solutions to simple out-of-the-box deployments. Whichever choice your customers make, Cisco is the right choice for delivering a wireless network to help them succeed.
Today, business success is dependent on companies getting the most out of their network. For many, the wireless network is the primary way to connect to the digital world. With over 12 billion mobile connections predicted by 2021 (1.5 per person), capture your share of this growing opportunity with the “Secure Mobility for a Digital World” wireless networking campaign.
Target Audience - This program is for organizations that:
- Are using older technology, and need to improve the security, performance and reliability of their network. - Have a limited IT staff and are investigating ways to simplify their network. - Need to support a growing number of mobile applications as well as the next generation of wireless clients with 802.11ac Wave 2. - Are deploying applications in the cloud and are comfortable with the cloud consumption model.
HPE / Aruba Huawei
On-Premises Wireless Solutions :
General Purpose - Cisco Aironet 1850 Series, Cisco Aironet 1830 Series, Cisco 3504 Controller, Cisco Mobility Express
High Performance - Cisco Aironet 2800 Series, Cisco 5520 Controller
Highest Performance - Cisco Aironet 3800 Series, Cisco 8540 Controller, Cisco 5520 Controller
Cloud Managed Wireless Solutions :
General Purpose - Meraki MR33
High Performance - Meraki MR42
Highest Performance - Meraki MR52, Meraki MR53
Languages - Access the campaign assets on Partner Marketing Central English
Assets - Email workflow, Banner, Call Guide, Emails, Customer Flyer, Copy Blocks, whitepapers, Presentation, At a glance, NB-06 Win the access/ wireless/ switching (campaign tag code)
