This is a migration/upsell campaign that focuses on migrating the industry’s largest midrange firewall installed base (ASA 5500 & legacy PIX) to the Cisco ASA 5500-X Next-Generation Firewall with Next-Generation Firewall Services. It is designed to help the partner or generalist account manager position Cisco ASA 5500-X Next-Generation Firewall against competitive encroachment and within the context of Cisco’s Threat Intelligence and Defense portfolio, including the new Managed Threat Defense Service for Enterprise accounts.
Cisco ASA with FirePOWER Services combines the proven security benefits of the ASA 5500-X firewall with the industry-leading FirePOWER next-generation intrusion prevention system (NGIPS) and Advanced Malware Protection (AMP) in a single device. It is the industry’s first adaptive, threat-focused next-generation firewall (NGFW), designed for a new era of threat and advanced malware protection
Migrate: ASA 5500 and old PIX to ASA 5500-X ASA 5580 to ASA 5585-X at the edge with NGFW services
Upsell: FIrePOWER subscription licenses, AnyConnect, Cisco Cloud Web Security, Identity Services Engine (ISE), and ASA Migration Services, upsell Cisco Threat Intelligence and Defense solution, Managed Threat Defense Service
CSO, IT Managers, Security Managers
Key Competitors - Check Point, Juniper, Palo Alto Networks
Assets - AAG, Playbook, Call Guide, Customer Presentation, Partner Training File, Partner Implementation Guide, Security Report, Whitepaper, Interactive Modules, DG Emails, Web Banners, Product Images
Languages - Access the campaign assets on Partner Marketing Central English, Japanese, Korean
Email Journey Self Service, Events & Telemarketing FSA
Establish Cisco’s strength as a premier provider of Secure DC solutions, and address competitive positioning by differentiating our solutions from theirs in ways that are meaningful to DC buying centres.
Targeted at the audiences who make specific security product, solutions and services recommendations for Data Centre and Cloud deployments, including Service Providers. Supports goals to defend and expand our base. Targets growing customer demand for security professional services (10% CAGR between 2015 – 2017). Target revenue opportunity: +$350M (overall market opportunity)
CISO/CSO Security Architect / Engineer Security Operations / Analyst
CIO VP, PM MSSP (Services) IT Director, Data Centre Manager
- ASA 5585-X - ASA w/FirePOWER Services - ASAv - ACI - FirePOWER 83XX - 1000v
Key Competitors - Juniper , Check Point, Palo Alto Networks, Fortinet, FireEye
Assets - AAG, Playbook, Call Guide, Customer Presentation, Partner Training Presentation, Battlecards, Whitepaper, DG Emails, Web Banners, Product Images, Design Guides, Videos
Events & Telemarketing FSA
Positions the industry-leading Cisco Web Security (WSA) & Cisco Email Security (ESA) and promote flexible options for customers: physical and virtual appliances, and/or Cisco Cloud Web Security & Cisco Cloud Email Security products and professional and technical services.
Cisco email and web security solutions offer industry-leading threat defense against dynamic threats and malware with a choice of deployment options. Email/Web security is essential to all business and everyone has some type of solution.
Target Audience - Security Architect, SecOps, Security Analyst, VP/PM Managed Security Service Provider (MSSP), Data Centre Buyer
Web Security: Cisco WSA Cisco WSAV Email Security: Cisco Email Security Appliance (ESA) Email Security Virtual Appliance (ESAV) Cisco Services for Email and Web Security Cloud Web Security
Key Competitors - Blue Coat, Zscaler, Websense, Symantec, McAfee, Microsoft, Proofpoint
Languages - Access the campaign assets on Partner Marketing Central English , Japanese , Korean
Breaches happen every day, and IT security is top of mind. Don’t miss the opportunity to help your customers protect themselves from advanced threats and breaches, while also capitalizing on this revenue opportunity.
Cisco Advanced Malware Protection is the leading security technology that protects organizations before and during an attack, and provides continuous analysis of files even after an attack to quickly detect stealthy malware, scope the compromise, and eliminate it.
The Cisco AMP technology is deployable and consumed in a few different ways. Every organization has different security needs, and malware can infiltrate organizations through multiple attack vectors, including the cloud, data centre, endpoint, mobile devices, web, email, and the network. You can deploy Cisco AMP in one or all of these areas. When deployed together, the different AMP tools share information, communicate, and work together to detect, analyze, and remediate threats faster.
Advanced Malware Protection AMP for Endpoints AMP for network Cisco AMP Threat Grid – Appliances & Cloud AMP Private Cloud Virtual Appliance AMP for Cisco Email Security
Languages - Access the campaign assets on Partner Marketing Central English, Korean, Japanese
Cisco® Ransomware Defense brings together all the necessary pieces of Cisco’s security architecture to address the ransomware challenge, that effectively blocks attacks, detects attacks that get in, and investigates and contains the attacks from spreading and causing even more damage.
Ransomware is becoming one of the most profitable types of malware ever seen and the attack vectors are various and wide in context. These infections can be catastrophic to businesses, for a short term or even permanently.
Cisco Ransomware Defense brings together all the necessary pieces of the Cisco security architecture to address the ransomware challenge. The materials in this campaign will help you better understand how to evaluate your customers’ architectural security needs and then select, discuss, and position Cisco Ransomware Defense solutions against the competition. Don’t miss the opportunity to help your customers meet today’s security challenges while capitalizing on this revenue opportunity.
Target Audience - CISO/CSO, Security Architect, SecOps, Security Analyst, VP/PM Managed Security Service Provider (MSSP), IT/Security Director/ Mgr
Prevention: - Cisco Umbrella, Cisco AMP, Cisco AMP for Endpoints, Cisco Email Security, Cisco Cloud Web Security, Cisco NGFW
Detect, Investigate and Contain: - Cisco Stealthwatch - Cisco ISE - Cisco AMP Threat Grid
Assets - AAG, Playbook, Infographic, Flysheet, Solution Overview, Call Guide, Customer Presentation, Partner Training Presentation, Whitepaper, DG Emails, Web Banners, Videos
Languages - Access the campaign assets on Partner Marketing Central English, Japanese Korean: available by mid-November
Email Journey Self Service
More applications and servers are moving to the cloud to take advantage of cost savings, scalability, and accessibility. Gain visibility into Internet activity across cloud applications, all office locations, and roaming devices. With Cisco® Cloud Security, you can adopt the cloud with confidence and protect your users, data, and applications, anywhere they are.
This Campaign provides the assets and offers for you have a secure cloud conversation with your customers. Cisco Cloud Security helps your customers adopt the cloud securely. With it, they can better manage security for the way the world works today. It protects users against threats anywhere they access the Internet, and it protects confidential data and applications in the cloud.
Cisco Cloud Security helps our customers :
• Protect users anywhere they work: Stop threats before they happen • Protect the applications they buy: Defend against compromised accounts, insider threats, cloud malware, and data breaches • Protect applications they build in public cloud infrastructure: Extend security and controls to applications running on the public cloud
• Cisco Umbrella • Cisco CloudLock • Cisco Cloud Email Security • Cisco NGFW • Cisco Cloud Web Security • Cisco Stealthwatch Cloud License
Key Competitors - Palo Alto, Checkpoint, Akamai, Juniper, F5, FireEye, Blue Coat, Zscaler, Websense, Symantec, McAfee, Microsoft, Proofpoint
Assets - AAG, Playbook, Buyers Guide, Datasheets, eBook, Call Guide, Copy blocks, Customer Presentations, Partner Training Presentation, Whitepaper, DG Emails, Web Banners, Videos
Languages - Access the campaign assets on Partner Marketing Central English – campaign ready by mid-November
