Collaboration

Next-Generation Meeting Promotion

OverviewIf you ask your customer “What is your meeting strategy?” they may ask you “Which one? Audio? Web? Video?” and there lies your opportunity. End users just want to meet, they want to collaborate, they want to get their work done and they want it to be easy. Cisco delivers that experience.What it means to customers

When the experience is simple, meetings are easy, adoption is greater, and user satisfaction is higher. That means customers get more value out of their investment and users get more done. But this simplified experience isn't just for the end user.IT will benefit form providing a single meeting solution. One solution to manage, one intuitive interface for training, freeing up dollars and resources for other projects, all while leveraging existing investments and delivering unparalleled scale.ObjectivesThis promotional campaign provides the partner marketing assets to build awareness and demand for the 'Cisco Meeting Experience Promotion' in APJ region.

Create and fulfil demand for Cisco Next Generation Meetings Solutions.

A brand awareness email warming journey designed to help profile and segment recipients based on their Persona AND area of interest for collaboration aligned to the Collaboration Messaging.

Increase Collaboration penetration in the Commercial and SMB market

Target Audience - • Commercial and SMB
• Core Buyers: IT Collaboration Buyers and Line-of-Business Influencers

Campaign Outline and StrategyEmail workflow includes the stages of the Omni channel Journey serving up the right content for lead nurturing:

Top-of-funnel (TOFU) - Educate market on benefits of investing in Next-Generation Meeting Experience

Middle-of-funnel (MOFU) - Create Awareness for Cisco's leadership and superior solutions

Bottom-of-funnel (BOFU) - Convert equity into funnel through promoting Cisco Next Generation Meeting Offer

Key problems, message, careabouts and solutions

Problem facing: Customers have different solutions for voice, video and web conferencing causing complexity and high cost

Cisco Solutions: Integrate Voice, Video and web conferencing with a Cisco Next Gen Meeting solution, saving you time, complexity and money.

Key Message: Integrate Voice, Video and web conferencing into a single solution and transform your meeting experience

Customer careabouts: Technology that can supports simple, productive and cost-effective team collaboration

Products and Solutions - • Meetings - Cisco Webex Meetings, Webex Room Kit, Webex Room Kit Plus, Webex Room 55, Webex Room 70
• Team Collaboration - Cisco Webex Teams, Webex Board Key Competitors- Microsoft, Polycom, BlueJeans, GoToMeeting, Pexip, Videxio, Amazon Web Services, ZoomThe ProofCisco recognized in both Gartner Magic Quadrant and Critical Capabilities for Meeting Solutions Reports.Gartner Magic Quadrant for Meeting Solutions Cisco achieves the highest and furthest overall position for its ability to execute and completeness of vision in the Magic Quadrant for Meeting Solutions.Gartner Magic Quadrant – Critical Capabilities for Web Conferencing Solutions Cisco achieves the highest and furthest overall position for its ability to execute and completeness of vision in the Magic Quadrant for Meeting Solutions.Geographic CoverageAPJ Region – ASEAN Countries (Singapore, Malaysia, Philippines, Indonesia, Thailand), India, Australia and New Zealand
• Promotion in email 5 and promotional flyer does not cater to VietnamLanguages-
Access the campaign assets on Partner Marketing Central
ASEAN, ANZ, IndiaAsset - Email Workflow (ASEAN, INDIA, ANZ), Promotional flyer, Promotional Video, eBook, Infographic, Whitepaper and Landing PagesTimeframe - Available now