Using this playbook and our digital marketing guidance, new marketers can begin connecting with new collaboration buyers and drive demand with existing customers. Take advantage of the free services on Cisco’s Partner Marketing Central and work with approved marketing vendors on paid service activities. Start small by testing proven tactics like email nurture programs, paid advertising, and social media. From there we hope you optimize and scale your Cisco campaigns as your marketing expertise grows.
We provide you with deeper insight into the Work. Intuitive. campaign in our Campaign Overview section of the playbook - we suggest getting familiar with the goals, messaging and intended audience before you start to execute the campaign.
It’s a simple question, but marketers are often willing to start planning a campaign without knowing what they're trying to accomplish.
It is important that your goals align with your sales and practice leads goals. We’ll guide you through that later in the playbook.
Start by setting a SMART goal (Specific, Measurable, Achievable, Relevant, Time limited) based on your company's objectives.
Partner Marketing Central has data analytics to measure your digital marketing success. These insights help you track what is working and where there is room for improvement to achieve your goals. Don't worry... We’ll show you how in Step 7.
Launch Partner Marketing Central and view the Work. Intuitive. campaign page directly from that link.
If you are a first time user, you will need to accept the terms to create your account.
Linking Partner Marketing Central to your company social media accounts allows you to easily post from your connected accounts and saves you valuable time. Use our Activate Social Media Syndication in Partner Marketing Central Infographic or follow this helpdesk article to link your social media accounts.
Social media is a free and inexpensive way to attract leads to your website and free PMC web plug-in (Step 3).
Social media has a higher lead-to-close rate than traditional outbound marketing. If you are new to digital marketing, you may not have a large social media audience yet. If you are looking for help, we suggest a paid-social media campaign with one of our Full Service Activities vendors in Step 6.
Want to learn more about building a digital marketing practice? Digital marketing is flexible and lets you reach buyers through a range of channels. Cisco provides our partners with resources to support building a digital marketing strategy within your practice.
The ‘Contacts’ tab is designed to help you seamlessly manage all of your contacts in one place. The main contacts page provides an overview of all your contacts, regardless of which lists or companies they belong to.
Uploading a list in Partner Marketing Central Infographic
Zift Solutions and Cisco do not, under any circumstances, steal your lists, contact people on your lists, market to people on your lists, sell your lists, or share your lists with any other party (including the suppliers syndicating marketing materials through Zift123), except as required by law or, regarding contacting, except in response to a complaint or other communication directly from an individual on one of your lists. Read the full privacy policy here.
Set up your free campaign Microsite with syndicated content, hosted on the Cisco Partner Marketing Central platform. Follow the guided steps to customize the site with your company’s contact information and logo. Start driving traffic to it from social media, email, and other digital tactics to generate more leads. In addition to your contact number, online forms and email, we highly recommend you choose to be contacted using Webex Teams, look for this option while setting up your microsite. Learn more about PMC Microsites.
We have created a free five-touch email journey for you to nurture new leads and send to existing contacts.
Learn how to start customizing your email workflow with our Partner Marketing Central Email Workflows Infographic.
Now that you have leveraged free digital marketing tactics, we recommend using 2-3 Full-service Activities, aka FSAs, based on your marketing goals to extend the reach of your campaign.
We suggest you speak to your local Partner Marketing Manager for full options available in your market.
In addition to information provided by our marketing vendors, you can utilize the Analysis section of PMC to track and manage your leads and view the overall campaign performance.
Having quality marketing data allows you to better target customers and prospects, significantly improving your marketing performance. This data can also help you better align with your sales teams.
Keep going, there is no final step! Digital marketing is not only critical to intersecting with buyers who are evaluating new solutions, but also your existing customers re-evaluating their current solutions.
Keep growing your expertise and resources with our Marketing Velocity Training. As you continue to execute digital marketing and customize your buyer and customer experiences, you will increase your return on investment and maximize your impact.
Now that you have successfully set up your Work. Intuitive. campaign, learn more about how to better align your sales and marketing efforts in the next section of this playbook.
Go to the next section.
