Today more than ever, business wins depend on teamwork. And the teams that make things happen are bigger, more diverse, and more distributed than ever. People are working at home, in coffee shops, and on the road. They span multiple time zones. They use every imaginable device, relying heavily on their mobile phones. With so much to manage, people are challenged to be truly present and focused in the moment.
Users need tools that allow them to work intuitively. Effortlessly. That fade into the background, leaving them free to keep focused, stay engaged, get inspired, innovate. That allow them to connect as if they were in person, when they're not.
Collaboration is becoming increasingly cloud-based and subscription-oriented. Deployment is easy and leads and free trials can be quickly converted to sales. Start customer relationships, drive adoption, ongoing expansion and renewals.
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Agility plays a central role in the organization of the future, as companies race to replace structural hierarchies with networks of teams empowered to take action.
Both existing and new buyers, IT and LoB research online and up to 74% have a purchasing decision in mind before contacting vendors and partners.
The Work. Intuitive. campaign will target two buyer personas:
Along with these two buyer personas, we also aim to protect/grow our existing customers and acquire new customers. There will be targeted messaging and customer journeys tailored to the careabouts for these two buying personas.
View campaign assets on PMC (Partner Link Only)
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