Align With Your Sales Team

Enable Sales for More Meaningful Sales Conversations

Changing the Sales Conversation

Start a new conversation with your customers.Value-based selling requires workflow-centric conversations. Align with your sales team and practice leads to lead with these conversations. These are key to end user adoption and success. It's up to your sales team to help customers understand the value of collaboration, by showing them how they can reach their goals in their daily jobs. Learn more about workflow-based selling.Take the Work. Intuitive. campaign to the next step. As digital marketers you are starting the conversation. Take advantage of our value-based selling promotional assets on the Collaboration Community.

We interviewed Webex power-users to learn what their goals are in their jobs, so we can help make working easier for them. Here's what they said...

Value-based Selling for Better Adoption

With collaboration solutions like Webex Meetings and Webex Teams, the sale doesn't end once the customer has placed the order. It's important for users to adopt the solution in order for you to realize the value of recurring revenue. This means you need to get your customers excited to experience a new way of working with Webex. Show them how Webex can help them reach their goals.We created the Webex Meetings Adoption Toolkit to help your sales teams have adoption conversations with customers (see ‘Sharable Content’ folder). And check out the Cisco Success Hub for more resources on creating a culture of customer success.Already invested or starting to invest in a customer success practice? Learn about our Lifecycle Advisor partner program.

This toolkit includes: Instructions and planning guides to help IT drive adoption in their company with HR, Marketing, Executives, People Managers, and IT. It also includes resources for encouraging adoption like email templates, banners, posters, flyers and more - all editable source documents.

Three Steps to Sales Alignment Success

1. Brief your Sales Team

Get in SyncAction: Ensure your sales team is aligned to your marketing efforts

Set up Briefing Call. Sales is a pivotal component to help drive your marketing sourced pipeline through to closure.

Share Enablement Materials. Sales needs to understand how to position and handle customer inquiries – provide them with call guide, tip sheets, proposal templates, BDM Decks, battle cards as part of this campaign (see ‘Background and Enablement’ folder).

2. Share Sales Enablement Material

Get Them EducatedAction: Partners Sellers should understand what and how to sell

Collaboration Launch Hub in SalesConnect. A one stop shop for all Collaboration sales enablement. Also, the newly created Collaboration Launch hub - specifically created to support this launch.

3. Sell Cisco Webex Meetings AND Devices

Show AND Tell CustomersAction: Sell Webex Meetings, bundled Audio AND video devices

Recommend. Use Partner Proposals during the sales cycle.

Demo Excellence. No better way to experience the exceptional quality and ease of use than a great demo. Invite them into your work environment or near-by Cisco Office.

Close the deal with Cisco Collaboration Flex Plan. A subscription-based model for Cisco’s entire meeting and calling experience.