Campaign Updates

King Fahad Specialist Hospital, Saudi ArabiaISE Customer Case Study
Mohammad AlnahwiCustomer Challenges (Driven to purchase Cisco ISE):

Secure access of network devices especially the medical ones.

Remain at the forefront of security by acquiring the admission control with all its next generation features like profiling and posturing.

Help IT meet growth demands securely and quickly.

Establish consistent insight into network traffic.

Micro-segmentation.

Get more visibility about the devices connecting to the network.

SolutionsISE with all security features provided starting from authentication, profiling, host posturing, BYOD, guest services, and rapid threat containment.Use Case

Device Administration

Control all the admin access to the network devices and log all the actions done by them.

Medical network devices prof

Control and secure the access to the medical devices and ensure it gets the correct profile and privileges.

BYOD

Implement the BYOD within the hospital to provide more freedom of accessing the services in a secure and control manner.

Guest Services

Provide a control and secure Internet access to the patient and guests.

Results (business outcome & benefits)

Greater levels of protection for patients and healthcare workers

Less chance of malware contagion between clinical systems and applications

Faster threat response and remediation capabilities by having a single console to enforce the security policy.

More time for IT to spend innovating and combating new risks.

More visibility about the devices, users, and endpoints connecting to the network.

Read the full case study here:

Data Center Update!Nadja Ritter | Audience Expert,
Data CenterWith the launch of the Cisco Data Center Anywhere campaign at Cisco Live in Barcelona we also updated the “always on” Data Center Campaign with the new message: Cisco Data Center. Its everywhere your data is. We rolled-out 3 new storypages which are aligned to our Data Center buyers need and care-abouts.

Modernise your Data Center

Automate your Infrastracturez

Protect your Hybrid-Cloud-Environment

Our DC Hub page has been updated with new content about data center innovations (ACI and HyperFlex Anywhere, and we launched the new storypages: Modernise, Automate and Protect in the UKI in April. Local Pages are available and live in Switzerland, Austria, Russia and Poland and soon available in France, Italy, Spain, Netherlands, Denmark, Sweden, Norway, Israel and Portugal.We also worked on new E-Mails which are part of the “always-on” Data Center Buyer E-Mail Nurture Journey covering news about Cisco ACI, Cisco HyperFlex and our Hybrid Cloud Security Protection solutions.Highlights about DC Performance
FY19 – YTD

1,500.000 Eps = 103% of DC Engagement Point Goal

173,000.000 SQLs = 143% of SQL Goal

66,000.000 MSBs = 106% of MSB Goal

29.499 Page Views on our DC Campaign Pages, 01:41 Minutes Average Time spent on Page and 7,350 Return visitors. We will share the results about the performance of the storypages in the next edition.

Great performance of Swiss Case Studies and Customer References!Gloria Fernandez | Marketing Support SpecialistI remember my first day in Cisco, a few months ago… and the case studies and customer references were already there! Not yet as a consolidated reality, but as a desire or, even, a challenging goal. The message was clear: the Sales team is getting amazing wins… so, let´s work together and promote them!What´s a case study and what´s a customer reference?Our first step was to define what a “Case Study” and what a “Customer Reference” is:
- Case Studies are perfect to explain and promote the most complex and relevant Cisco´s wins
- And Customer References are perfect to make a short, fast and very efficient promotion of our “second-level” wins, via our webpage, our blogs and our social media channelsShortening SLAsAs the process for the Case Studies is set up and managed by our amazing EMEAR team, we focused on the customer references. We started to work hand in hand with our colleagues from Sales, to define a fast and effective process.And we did it! We managed to reduce the SLA to less than a week after the customer agreement has been signed and the customer reference is up & running online and is promoted via our social media channels. That was our first great news!Promising performanceIt´s been a few weeks since the launch and the performance is great. With only organic promotion, we had a reach of nearly 400K and more than 200 persons shared the stories. We also have implemented dedicated web pages, in order to store all our customer references and case studies to further increase our website traffic and engagements.And, as always, the best is yet to come. We are working on new Swiss case studies and customer references, together with Sales. Stay tuned for what´s coming!Some facts

1 Swiss case study

2 Swiss customer references

214 people shared the stories

397K people reached

Only organic promotion – no paid media

Q&AWant more info? I am looking forward to your comments! Gloria FernandezLocal webinars on Cisco SD-WAN in CIS: ResultsTetyana Oleynik | Engagement Manager in Ukraine&CISTo support SD-WAN Sprint two webinars were held on Cisco and Meraki SD-WAN for UCIS Partners and Customers.Main objectives were:

To generate awareness and demands on SD-WAN solutions

To educate partners and customers

To drive new contacts and qualified leads

Each webinar included presentation with a solution overview and a virtual demo how it works.All webinars were delivered by Yuriy Dovgan, Cisco systems engineer.
Webinar recordings are available on a local page.Local webinars brought fantastic results in terms of growing SQL and bookings.Results:

250+ Registrations

150+ Attendees per webinar

28 Meeting Requests

10 SQLs

$525K SQL Pipeline

In CIS countries webinars have become a traditional activity to drive new demands and leads.