This is the Age of the Partner
Partners – and more often – a group of partners with different capabilities – sometimes playing different roles – will need to come together to deliver the outcomes and experiences our customers need and expect.
Partners have always focused on combining the different pieces into unique customer experiences, providing flexibility and choice while helping address the specific needs of the business.
This new era is different
It requires us to work together even more closely and develop a rich ecosystem of partners to create a value proposition centered around a customer’s specific needs. The biggest innovations will be creating a solution that delivers the specific outcome a customer is looking for at that moment.
It requires new thinking, new strategies and business models, new playbooks and incentives, and a new approach to partnering. Partners are clearly at the center of one of the biggest shifts in history. We are not alone with this view.
