We need to look differently at how we partner
Creating value for customers requires connecting and collaborating to deliver on a joint value proposition to serve the customer’s specific need.
Partnering is an end-to-end motion.
Roles may shift from orchestrator to participant, depending on the customer and need.
Partnering with different and new types of partners – even competitors – is required.
To be clear, the Age of the Partner is not about more partners. It’s about the right partners and the right combination of partners.
New thinking is required
To serve a customers’ specific needs, organizations will need to help each other create and deliver value. This means bringing our strengths together in new ways.
All of this represents an enormous opportunity for those partners and vendors already thinking and/or working in this new ecosystem-oriented way.
