Our approach

Cisco is ready for the Age of the Partner

Cisco is ready for the Age of the Partner

For Cisco, this is not the start of our journey. We established our partner-led business model nearly 30 years ago, and today ~85% of our revenue is through partners. We’ve been evolving and building out our program, offerings, and ecosystem to enable and support Cisco Partners in the Age of the Partner. Below are a few examples.

A simplified Cisco Partner Program, focused on value

Accommodating increasingly diverse purchasing, consumption and delivery models in the Age of the Partner is at the heart of our Cisco Partner Program. We recognize and reward partners based on the ways they deliver value to customers, whether acting as an integrator, provider, developer, and/or advisor. We’ve strengthened our value exchange for investments Cisco partners make in their Cisco practice and focus on software and lifecycle selling. We’ve created more opportunities to earn based on roles and levels within the program.

New Specializations, focused on business value and solutions

The people and their skills are increasingly what differentiates a partner. The individual certifications and specializations earned by partner firms are a testament to their expertise.

We’ve enhanced our specializations to align more closely to the value partners deliver. We’ve also introduced new solution specializations that map to customer priorities — like securing the enterprise and hybrid work. And we’ve broadened our portfolio of Cisco Powered Services to accelerate managed service delivery.

Again, these are just a few examples of where we’ve been focusing to support and enable our partners in the Age of the Partner.

More ways to buy and consume Cisco solutions

Having the flexibility to buy and consume technology based on their needs and preferences is a priority for customers today.

We’ve been building out and are now scaling our partner managed service offerings, while also ensuring the Cisco software solutions most in demand are available on public cloud marketplaces.

A focused co-selling motion, to create value together

To capture more joint opportunities with specialty ecosystem partners, channel partners, and Cisco sellers, we’re accelerating our co-sell motion. Our goal is to help drive business outcomes for customers through closer collaboration and expansion of our network of specialty ecosystem partners.