1. Industrial IoT Security 2. Industrial Connectivity 3. Next Gen Factory Networking 4. Modernizing Roadways & Intersections
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Industrial organizations are connecting more and more machines, robots, sensors and control systems to migrate to Industry 4.0. Your customers’ industrial operations are now exposed to cyberattacks!
Cisco’s award-winning and comprehensive solution for Industrial IoT cybersecurity will let your customers secure their industrial networks to ensure continuity, resilience and safety of their operations so that they can keep generating revenues.
At the heart of Cisco’s solution is Cyber Vision, a software product that monitors industrial assets and application flows and extends IT security to the OT domain through seamless integration with the IT SOC and easy deployment within the industrial network.
Promoting Cisco Cyber Vision lets you address your customer’s top concern with an award-winning product. And it’s also an opportunity to upsell Cisco industrial network equipment as well as many Cisco Security products, and enlarge your relationship with your customers to identify many new business opportunities.
Campaign Goal: Help your customers expand their network to challenging environments and position yourself for future incremental revenue as organizations continue to expand their network and connect new assets to improve operational efficiency and resiliency.Products: Cisco’s Industrial Networking portfolio is a full line of products with all the capabilities of the Cisco network your customers know and trust, but purpose-built for outdoor and industrial spaces. This campaign highlights Cisco’s industrial switches, industrial routers, and Cisco DNA Center. Sales Motion: Upsell and cross-sell Cisco’s Industrial Networking Portfolio and enlarge your relationship with customers to identify new business opportunities. Target Audience: IT Buyers, including IT leaders directors, managers, and operations.
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Manufacturer’s production environments are evolving faster than ever before. Their networks are not ready for new explosions of data this produces or evolving cyber threats. Organizations must tackle these challenges head on by leading with technology and digitizing their business, freeing data securely, to support the operational agility required. In order to survive and thrive, manufacturers must enhance their factory network to support digital transformation and Industry 4.0 Principles. Cisco’s award-winning IoT Solutions for operational networks will help your manufacturing customers address key challenges of increasing equipment effectiveness, reducing downtime, and protecting against cyber security threat, all through digitization. Promoting Cisco Industrial Networking lets you help your customers connect, secure, and manage their factory floor. Cisco’s industrial networking and cyber security architecture is critical to digitizing your customers’ business and enables IT and OT Teams to safeguard what matters most.
Campaign Goal: Generate demand for customers looking to modernize their critical roadside infrastructure and build a robust network that provides the flexibility to meet their current needs and facilitates a clear path forward as technology, complexity, and scale evolve.Products: Modernizing Roadways & Intersections covers the products in Cisco’s Industrial Networking portfolio needed to connect, secure, manage, and scale critical roadside infrastructure, including Industrial Switching, Industrial Routing, Cisco Ultra-Reliable Wireless Backhaul, Cisco Cyber Vision, Cisco IoT Operations Dashboard, and Cisco DNA Center.Sales motion: Up-sell, cross-sell, and generate new business opportunities by selling Cisco Industrial Networking to state, local transportation agencies, departments of transportation, etc..Target Audience: IT (Network Engineers) and OT (Traffic Engineers & Civil Engineers) buyers from transportation agencies (Department of Transportation) and public offices.