1. Reimagine the Firewall 2. Cisco Security for Small Business 3. Security Simplified - Cisco SecureX 4. Zero Trust 5. Breach Defense and Extended Detection and Response (XDR) 6. Secure Access Everywhere with Cisco SASE
Partners: View Campaign
Campaign Goal: Enable your customers to reimagine the firewall as their foundation to enforce robust security everywhere they need it. Hybrid work is here to stay. There is no longer a single control point in the network to secure our users, data and applications. As a Cisco partner, you can help your customers move beyond the traditional concept of a firewall and embrace a new model of firewalling.
Products: Cisco Secure Firewall, Secure Endpoint, Cisco SecureX
Sales motion: Partners can take advantage of cross-sell and upsell opportunities between Secure Endpoint and Cisco SecureX to position Cisco Secure Firewall to customers.
Target Audience: CISO, CIO, SecOps, NetOps and Line of Business
Step One: Review the Partner Campaign Kit for the following:
Messaging
Audience
Demand Generation
Check out the Reimagine the Firewall - Partner Marketing Campaign Guide eBook for more information on messaging, target audience and examples of marketing activation tactics to get started.
Cisco’s powerful combination of firewalls, endpoint security, cloud security, email security and user authentication can help keep your customers' business humming by detecting threats earlier, faster, and with more ease.
Show your customers how the following essential security technologies work together to keep their employees safe and their business protected:
Cisco Secure Firewalls block unauthorized access to your customers' applications and data
Cisco Umbrella is the first line of defense against threats on the Internet
Cisco Secure Endpoints prevents threats at point of entry and provides continuous monitoring to catch and remediate threats
Cisco Secure Access by Duo verifies user identities and blocks out-of-date, unsecure, or unknown devices from accessing your customers' applications
Cisco Cloud Mailbox Defense - Cloud Mailbox Defense is an integrated cloud-native security solution for Microsoft 365 that focuses on simple deployment, easy attack remediation, superior visibility and best-in-class threat intelligence from Cisco Talos.
Leverage the power and automation you can achieve with all of these technologies integrating together with SecureX, our built-in platform experience included with every Cisco Secure product. And its cloud-native so you can start experiencing benefits in 15 minutes.
As your customers' businesses grow and take on new challenges, they won’t have to keep changing their security strategy every six months. Take full advantage of our resources and expertise to take their business to new heights.
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Products: Cisco SecureX connects to the Cisco Secure portfolio and external infrastructure productsSales motion: Awareness, Cross Sell, Upsell and New Customer AcquisitionTarget audience: CISO, IT Manager and IT SpecialistCampaign goal: This campaign will help you generate awareness for Cisco SecureX and the Cisco Secure Portfolio.Related campaigns: Breach Defense and Extended Detection and Response (XDR) - Supercharge your Cybersecurity, Zero Trust for the Workforce, Workloads, and Workplace, Reimagine the Firewall and SASE your Way
STEP ONEReview the Partner Campaign Kit to plan your marketing strategy.Partner and Distributor copy blocksEmail and Social CopyCustomer shareable content
STEP TWOIncluded on this page you’ll find these free resources:Email journey, Social syndication, Images, Co-Brandable infographics
Need help activating campaign tactics? Visit Marketing Velocity Learning.
STEP THREE
Visit SalesConnect to access sales tools.
Campaign Goal: Generate demand for customers looking to protect their multi environment IT ecosystem - providing visibility and control across Cisco and non-Cisco products and embedded at every layer, from campus to data center to cloud to edge.
Cisco delivers zero trust capabilities across four functional requirements: establish trust, enforce trust-based access, continuously verify trust and respond to change in trust.
Products: Secure Access by Duo Security, ISE 3.x and Firewall
Sales motion: Cross-sell Duo, Firewall and ISE to customers or begin the Zero Trust conversation with customers that do not have any of the three products.
Target Audience: CISO, Director - Security Operations, Security Analyst
STEP ONE: Review the Partner Campaign Kit for the following:
Learn
Persona Messaging & Audience
Copy Blocks
Social Media Kit
Email Copy
Customer Shareable Content
Campaign Goal: Supercharge your cybersecurity business by generating demand for customers looking to boost productivity and adopt the industry’s broadest Extended Detection and Response (XDR) solution. As a Cisco partner you can help your customers simplify breach defense, identify malicious intent more accurately, and reduce threat dwell time with the Cisco Secure portfolio and Cisco SecureX.
Products: Extended Detection and Response (XDR), SecureX, Cisco Duo, Umbrella, Secure Endpoint, Secure Network Analytics, Secure Cloud Analytics and Secure Email
Sales motion: Partners can take advantage of cross-sell and upsell opportunities between Secure Endpoint and Secure Firewall to position XDR capabilities.
Target Audience: SecOps, CISO, CIO, NetOps and LoBs
Start with the Campaign Playbook for guidance on messaging, audience, and demand generation.
Campaign Goal: Capture your share of the $5.1B customer wallet opportunity for Secure Access Service Edge (SASE) solutions. This campaign will help you position a SASE approach with your customers to enable them to combine networking and security functions in the cloud to deliver seamless, secure access to applications, from every user and device to every cloud.
Products: Cisco SASE solutions converge networking, security, analytics, and insights, and include SD-WAN powered by Viptela or Meraki, Duo, Umbrella, and ThousandEyes.
Up-Sell: Cisco DNA for Routing to install base of Routing customers (ISR 1000 and 4000 Customers)
Cross-Sell: Cross-sell ThousandEyes, Duo, and Umbrella for existing Viptela or Meraki MX customers
Up-Sell: Cisco DNA License to higher-tier license
Target Audience: Enterprise, Commercial, Public Sector, and SMB Primary: NetOps—VP/Director/Manager of IT, Network, IT Operations Secondary: SecOps
Step One: Review the Partner campaign kit for the following:
Copy blocks
Social media kit
Email copy
Customer sharable content
Get started today