1. The Hybrid SMB Campaign Toolkit 2. SMB Partner Campaign Kit 3. Cisco Security for Small Business 4. 5% Off for SMB in Cisco First Half 5. Calling and Meetings for Small Businesses 6. Why Your Meetings May Not Be Working For You SMB Lead Generation (webinar) 7. Switch to Webex Calling (webinar) 8. Ecommerce Product Content: Cisco Small Business
Partners: View Campaign
Campaign Goal: Generate demand for SMB customers and prospects through a complete technology strategy with a flexible, cloud-led portfolio that delivers all the functional and quality requirements to provide hybrid work with runway to scale and at an affordable priceProducts: Duo, Umbrella, Secure Endpoint, Cisco Secure Email, AnyConnect, Webex Suite, Webex Calling, Webex Meetings, Webex Messaging, Webex Events, Webex Webinars, Webex Slido, Cisco Headsets, Cisco Desk Cameras, Meraki Switches, Cisco Switches, Meraki Access Points, Cisco Business Access Points, Meraki SD-WAN, Cisco IP Phones, Cisco Boards, Cisco Room Kits, Cisco Desk Pro/Mini/Hub, Meraki Dashboard, Meraki Systems Manager, Secure X, Webex Control Hub, ThousandEyes Endpoint AgentSales Motion: Through Cisco’s cloud-led portfolio, capture new SMB customers who want a seamless, secure, and inclusive hybrid work experience. Cross-sell and upsell across architectures to existing customers through flexible solutions that drive ideal Hybrid SMB outcomes.Target Audience: SMB Executives, SMB Founders/Owners, SMB IT Staff, SMB CIOs, SMB IT Leaders, SMB Operations Leaders
Campaign Goal: Generate demand for SMB customers and prospects with a clear cross-functional story that highlights how the affordable solutions in our simplified, cloud-led SMB portfolio work well together to deliver exceptional outcomes for SMBs whether they are interested in hybrid work; protecting their assets; providing a secure network connection for remote users; or using workplace technology to drive efficiencies through automation and analytics.Products: Meraki, Webex, Duo, Umbrella, AnyConnect, Cisco Secure Email, Cisco Cloud Mailbox, Cisco Headsets, Cisco Desk Cameras, Cisco Desk Mini, Cisco Room Kits, Cisco Desk Pros, Cisco Boards, Cisco Desk Hubs, Cisco IP Phones, Meraki Access Points, Cisco Switches, Cisco Business Access Points, Meraki Switches, Webex Control Hub, ThousandEyes Endpoint Agent, Meraki Systems Manager, Secure X, Meraki Dashboard, Cisco Business Dashboard, Meraki SD-WAN, Webex Suite, Webex Calling, Webex Meetings, Webex Messaging, Webex Events, Webex Webinars, Webex Slido, Secure Endpoint, Meraki Vision, Meraki Sensors, Meraki Smart Cameras
Target Audience: SMB Executives, SMB Founders/Owners, SMB IT Staff, SMB CIOs, SMB IT Leaders, SMB Operations Leaders
Sales Motion: Capture new SMB customers who want a seamless, secure, and inclusive hybrid work experience. Cross-sell and upsell across architectures to existing customers with flexible solutions that drive ideal experiences for employees and exceptional outcomes for SMBs along their journey to the cloud.
Cisco’s powerful combination of firewalls, endpoint security, cloud security, email security and user authentication can help keep your customers' business humming by detecting threats earlier, faster, and with more ease.
Show your customers how the following essential security technologies work together to keep their employees safe and their business protected:
Cisco Secure Firewalls block unauthorized access to your customers' applications and data
Cisco Umbrella is the first line of defense against threats on the Internet
Cisco Secure Endpoints prevents threats at point of entry and provides continuous monitoring to catch and remediate threats
Cisco Secure Access by Duo verifies user identities and blocks out-of-date, unsecure, or unknown devices from accessing your customers' applications
Cisco Cloud Mailbox Defense is an integrated cloud-native security solution for Microsoft 365 that focuses on simple deployment, easy attack remediation, superior visibility and best-in-class threat intelligence from Cisco Talos.
Leverage the power and automation you can achieve with all of these technologies integrating together with SecureX, our built-in platform experience included with every Cisco Secure product. And its cloud-native so you can start experiencing benefits in 15 minutes.
As your customers' businesses grow and take on new challenges, they won’t have to keep changing their security strategy every six months. Take full advantage of our resources and expertise to take their business to new heights.
Learn how Cisco’s platform approach to cybersecurity will simplify your customers' experience, accelerate their success, and secure their future and allow you to grow your profitability by offering a multi-product.
View partner campaign messaging, target audience and demand gen.
Campaign Goal: This campaign aims to build pipeline and expand deal sizes of Meraki and Webex SaaS SMB customers and prospects through a limited-time additional discount of up to 5% on Cisco Secure Access by DUO and Cisco Secure Umbrella as well as select Cisco cameras and headsets.Products: Cisco Desk Cameras, Cisco wireless and wired headsets, Cisco Secure Access by Duo, Cisco Secure Umbrella, Webex, MerakiSales motion: Cross-sell and upsell Cisco Secure Access by Duo, Cisco Secure Umbrella, Cisco Desk Cameras, and Cisco headsets to existing and new Meraki and Webex SaaS SMB customers with fewer than 250 seatsTarget Audience: Meraki and Webex SaaS SMB customers and prospects
The Calling and Meetings campaign targets new logo companies in the SMB segment that are currently competitors' customers. Many of these customers purchased their current phone system 10+ years ago or had to make a fast decision during the pandemic to enable their organization to continue business. Today, the customer is realizing their current solution isn't meeting their needs, and they’re dissatisfied with their product and services. The Webex Calling and Meetings campaign provides partners with resources to start a conversation with the SMB segment experiencing this dissatisfaction.
Start with the Partner Marketing Campaign ebook for copy blocks, email copy, social media, etc.
Webinar Goal: The goal of this webinar is to generate leads by targeting competitor small business customers. This year, some competitors have been experiencing a loss in market share, signaling a weakness in their offerings and ability to execute. Now is the time to strike.
Webinar Length: 40 minutesProducts: Webex Meetings
Sales motion: Flip customers from their current meetings solution provider to Webex Meetings
Target Audience: This program will target existing potential customers in the SMB segment.
For this campaign, we are defining SMB as 10-250 users. Many of these customers might have purchased hastily during the pandemic and are currently unsatisfied with the performance, usability, and limited capabilities.Many prospects in the SMB space will be looking to switch to alternative meeting solutions that are better suited to meet their SMB needs. There are certain competitors that are prime targets due to their competitive pricing for solutions that lack innovation and critical meetings capabilities that are becoming essential for remote work. However, some of these competitors are perceived to have offers tailored to SMB.
For this campaign we are defining SMB as 10-500 users. Many of these customers have purchased their current phone system 10+ years ago and are tired of spending resources maintaining their current systems. Many prospects in the SMB space will be looking to migrate from competitors who are popular with small business.
These solutions provide calling, messaging and contact center in a single solution, so businesses will likely want to transition multiple workloads to replace them in the cloud. There are some competitors that are prime targets due to their lack of a viable cloud UCaaS solution, so many of their customers are searching elsewhere for a cloud calling vendor.
However, those same competitors may have strategic partnerships that makes it easy for customers (from a product and offer perspective) to move to the cloud.
Webinar Goal: Utilize this on-demand thought leadership webinar to generate leads targeting small business customers.
Webinar Length: 45 minutesProducts: Webex CallingSales motion: Flip existing competitor SMB customers to Webex CallingTarget Audience: This program will target existing competitor on-prem customers in the SMB segment.
The campaign has the basic product content for Cisco Business Switches, Cisco Business Wireless and Small Business Technology Group SKUs and will evolve as more content becomes available. The content has been updated and curated by the Business Units, its SEO optimised and approved by Cisco's Brand team. The campaign includes a How to Guide that will help you easily identify the best usage of the content.