1. Power Hybrid Work 2. Cisco Capital Payment Solutions for Cisco Technology 3. Create Your Own (CYO) Event 4. Full Stack Observability (FSO) 5. Future of Technology 6. The New Enterprise Reality - ThousandEyes 7. Environmental Sustainability Specialization Digital Marketing Kit
Cisco employees must first be logged into the Americas Partner Experience in MVC before viewing this Cisco Employee's Only Link.
Campaign Goal: This campaign will help you generate demand for customers looking to empower their people to work on site, off site, and in mixed mode.Products: Collaboration, security, and infrastructure productsSales motion: Upsell, cross-sell, new buying centers, new customersTarget Audience: HR, people management, CIO, COO, and facilities personasStep One: Review the Partner Campaign Kit for the following:
Introduction
Learn
Campaign Messaging & Audience Overview
Copy Blocks
Social Media Assets
Email Copy
Landing Page Copy
Industry Conversation Starters
Market with the Cisco Ecosystem of Partners
Customer Shareable Content
Step Two: Visit the free campaign resources:
Email workflow, Hybrid work microsite (Web Plugins), Social syndication (social media posts), and Images (reference material)
Step Three: Explore the Sharable Content folder for: Whitepapers, videos and infographics
Step Four: Visit Marketing Velocity Learning to learn how to activate this campaign.Step Five: Visit SalesConnect to access additional sales tools such as playbooks, offer overview, and more.Related Campaigns: Visit the Cisco CX Success Tracks, Cisco Capital Payment Solutions for Cisco Technology, Hybrid Work from Office Specialization Digital Marketing Kit, and The Hybrid SMB Campaign Toolkit campaigns to better tailor your marketing activities to your customers' needs.Related Webinars: Use these on-demand webinars to run demand generation campaigns focused on specific verticals, including: Government, Healthcare, Retail, Financial Services, Manufacturing, and Education.
Partners: View Campaign
Close bigger, more profitable deals faster. Add these payment solution offers to Cisco architectural campaigns and offer your customers periodic payments over time, competitive rates, and bundled solutions—all while you get paid up front.
The Cisco Capital Payment Solutions for Cisco Technology campaign will help you to position financing with your customers. Leverage the assets to enhance your Cisco campaigns. Alternatively, you can create a stand-alone campaign and promote payment solutions for Cisco technology to your customers
This campaign is focused on the flexible payment solutions from Cisco Capital. Our broad portfolio enables your customers to get the technology they need when they need it. When your customers use flexible payment plans to buy their Cisco technology, you get paid up front, boosting your cash flow and credit lines.
Flexible payment plans cover all Cisco products, software, and services, including select third-party solutions. So whatever roadmap your customers have in mind, you can offer the solution to help and the payment plan to make sure they can afford it.
Cisco employees must first be logged into the Americas Partner Experience in MVC before viewing this Cisco Employee's Only Link
Read the Virtual Event Playbook available in Marketing Velocity Learning to learn best practices, how-to's and fundamentals in executing your event.
Virtual events and webinars are becoming increasingly common and companies must deliver the same amazing experiences and outcomes that are expected of live events. Virtual events are used to deliver a company’s strategy, thought leadership messaging, drive leads and revenue, drive adoption and build loyalty. When planning a virtual event, consider what you hope to gain from the event and then focus on how best to achieve those goals via a virtual event.
Did you know, virtual events take less time to promote? Why? Because in the digital space, users expect an immediate response. They’re online now and want to consume during that time. Use this kit to develop your event promotional drive-to's and post-event nurture journeys.
Pre-event invite email journeys
Promotional social posts
Banner widgets
Event registration page
Post-event nurture journey
Post-event landing page for event recordings and supporting collateral
Agency service offerings supporting event execution
For localized campaigns please see:
Campaign Goal: Generate demand for customers looking to move beyond domain monitoring into full-stack visibility, insights, and actions, transforming siloed data into actionable insights that provide shared context for their IT teamsProducts: AppDynamics, ThousandEyes, and Intersight Sales motion: Cross-sell ThousandEyes and Intersight for existing AppD customers or begin the FSO conversation with customers that do not have any of the three FSO products Target Audience: AppOps/DevOps, InfraOps, NetOps, and SecOps
This campaign provides exclusive access to powerful thought leadership research from Cisco about all of today's hot tech trends, from hybrid work to SASE and 5G. Cisco surveyed nearly 40,000 tech users and decision makers around the world, and you can use these unique findings in your campaigns, content and sales materials.
The campaign goal: Use the regional, and country-level statistics and research featured to build out robust events, content, campaigns, and more.
Target Audience: Partners looking for data based research to tie into current initiatives.
Step One: Visit the Get Started collateral program and review the Usage Guidelines documents for best practices and rules on how to use this data.
Step Two: Review the data summaries and narrative reports in the Get Started and Resources by Country collateral programs. Mark down valuable statistics for you.
Step Three: Use the images in Get Started and the statistics you identified in your social posts, emails, website copy, and wherever else needed.
Related Campaigns: Power Hybrid Work, Full-Stack Observability
Partners have a $5B opportunity in application optimization (globally).
The campaign Goal: This eBook campaign helps you understand how the New Enterprise Reality is driving demand for ThousandEyes and gives you content you can use for marketing and sales.
Products: ThousandEyes
Sales motion: Begin the conversation with customers who have no FSO product in their arsenal and are looking for a quick-to-value solution to get started.
Target Audience: AppOps/DevOps, InfraOps, NetOps, and SecOps
Step One
Review the Partner Campaign Kit for the following:
Introduction for our partners
Welcome to the new enterprise reality
The opportunity
Shareable content
Use cases
Email copy
Landing page copy
Copy blocks
Social media kit
Step Two
Visit the free campaign resources:
Social syndication (Social media posts)
Step Three
Visit SalesConnect to access additional sales tools such as playbooks, offer overview, and more.
This is for partners who've attained their Cisco Environmental Sustainability Specialization! Use this kit to spread the word about our joint commitment to environmental sustainability. Promote your expertise as a sustainable business partner with customizable logos, a social emblem, email banners, messaging and more.
Step OneReview the Partner Campaign Kit for the following:
Overview
PR template
Banners, social emblems, customizable logos
Social media posts
Get recognized for your commitment to sustainability when you join Cisco in our pledge to reduce the resources we consume and the waste we generate. Visit Cisco Environmental Sustainability Specialization to learn more.