1. Intelligent Customer Experiences with Webex Contact Center 2. Webex Cloud Calling Reimagined 3. Why Your Meetings May Not Be Working For You SMB Lead Generation 4. Reimagine Workspaces with Webex devices 5. Switch to Webex Calling and Save
The Contact Center is the new standard for all interactions shared between businesses and customers. Cisco partners are uniquely positioned to help customers transition contact centers to the cloud at their own pace with Webex Contact Center.
Use this campaign to target any size customer to offer an omnichannel contact center-as-a-service (CCaaS) solution powered by cloud and data intelligence. The content in this campaign helps drive awareness, consideration, and preference for Cisco Webex Contact Center solution.
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Partners: View Campaign
Campaign Goal: Cisco Unified Communications on-premises systems have been in the market for dozens of years, amassing an install base of tens of thousands of servers. Many Cisco customers and customers with legacy on-premise calling infrastructure will have reached or will shortly reach last day of support. This presents a tremendous opportunity for partners to refresh existing customers and target new customers for the Cisco Webex Cloud Calling.Products: Webex Cloud CallingSales motion: Migrate Existing Cisco Customers with on-premise phone systems
Drive top-of-mind awareness for Cisco Webex Calling solutions
Position Cisco Webex Cloud Calling as an integrated calling solution to meet all customer collaboration needs
Engage prospects or customers that have a competitor's on-premises phone system
Establish Cisco as leader in cloud calling
Generate demand and sales leads for Cisco Cloud Calling
Refresh and/or Migrate existing Cisco customers that don't currently have a Cisco voice system
Use phone refresh and security as a reason to contact customers
Drive device attach and cross-sell
Target Audience:
Existing Cisco Customers with on-premise phone systems
Prospects or customers that have a competitor's on-premises phone system
Existing Cisco customers that don't currently have a Cisco voice system
Webinar Goal: The goal of this webinar is to generate leads by targeting competitor small business customers. This year, some competitors have been experiencing a loss in market share, signaling a weakness in their offerings and ability to execute. Now is the time to strike.
Webinar Length: 40 minutes
Products: Webex Meetings
Sales motion: Flip customers from their current meetings solution provider to Webex Meetings
Target Audience: This program will target existing potential customers in the SMB segment.
For this campaign, we are defining SMB as 10-250 users. Many of these customers might have purchased hastily during the pandemic and are currently unsatisfied with the performance, usability, and limited capabilities.Many prospects in the SMB space will be looking to switch to alternative meeting solutions that are better suited to meet their SMB needs. There are certain competitors that are prime targets due to their competitive pricing for solutions that lack innovation and critical meetings capabilities that are becoming essential for remote work. However, some of these competitors are perceived to have offers tailored to SMB.
This webinar covers: How Webex Meetings can solve the challenges SMB customers face when hosting remote meetings. These challenges include limited capabilities, suboptimal video quality, and clunky user interfaces. This webinar presents alternative solutions with comparable pricing but a better feature set, performance, and support.
How the modern features, reliable performance, and ease of bringing all stakeholders together under one platform makes it easier to increase productivity across the organization.
Campaign Goal: This campaign is designed to help you generate demand for Cisco devices by creating awareness and consideration of Cisco devices by positioning them as the best video conferencing hardware to power hybrid work. Additionally, this campaign will help you drive performance and loyalty with existing customers by identifying opportunities such as refreshing legacy install base equipment, attaching devices to current Webex Suite customers, and connecting our open platform devices with multiple meeting platforms.Products: Collaboration, Cisco devices, Webex Suite
Sales motion: - Refresh: Modernize your environment for hybrid work- Attach: Cisco devices paired with the Webex Suite- Open Platform: Interoperability with multiple meeting platforms including Microsoft TeamsTarget Audience: Cisco customers with outdated devices, Webex customers without Cisco devices, Customers with alternative meeting platforms without Webex.
Partners: View Campaign (link coming soon)
Webinar Goal: Utilize this on-demand thought leadership webinar to generate leads targeting small business customers.
Webinar Length: 45 minutes
Products: Webex Calling
Sales motion: Flip existing competitor SMB customers to Webex Calling
Target Audience: This program will target existing competitor on-prem customers in the SMB segment.
For this campaign we are defining SMB as 10-500 users. Many of these customers have purchased their current phone system 10+ years ago and are tired of spending resources maintaining their current systems. Many prospects in the SMB space will be looking to migrate from competitors who are popular with small business.
These solutions provide calling, messaging and contact center in a single solution, so businesses will likely want to transition multiple workloads to replace them in the cloud. There are some competitors that are prime targets due to their lack of a viable cloud UCaaS solution, so many of their customers are searching elsewhere for a cloud calling vendor. However, those same competitors may have strategic partnerships that makes it easy for customers (from a product and offer perspective) to move to the cloud.