1. Brand Protection 2. Partner Programs Public Relations Kit 3. Ecosystem Co-Marketing Partner Campaign Kit 4. Solution Specialization Digital Marketing Kits
Counterfeiting hardware and software is an illegal and lucrative trade which leads to an estimated $100B loss of revenue annually across IT industries. As one of the largest and most reputable brands in the world, Cisco is often a target of counterfeiters.
For all end-users across Cisco’s ecosystem, counterfeiting presents serious risks to network quality, performance, safety, and reliability. It is dangerous because counterfeit products are not designed or built to meet the same safety standard certifications that genuine Cisco products attain. For example, changes to power supplies have been observed, which poses risks to safety certification and puts equipment, its operators, and the entire network at risk.
Use this campaign to help educate the industry, our partners and customers on what to consider when purchasing Cisco goods and services from grey and counterfeit. This will help safeguard end user networks, data, people, and overall business from counterfeit networking equipment.
Cisco’s Identity Counterfeit Platform provides a means to identify key security features on the Carton Security, PCBA, and Module Security labels that indicate that a Cisco product is genuine.
Cisco’s BuyRight portal provides a complimentary check on serial numbers submitted to verify if a product is authorized, grey market or suspect of being counterfeit.
Partners: View Campaign
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Campaign Goal: Increase your brand recognition and credibility with customers with the provided resources to promote your Cisco partnership.Target Audience: A partner engaged in the Cisco Partner Program who is interested in promoting your partnership.Step OneReview the Partner Programs Public Relations Kit for the following:
Copy blocks
Social media posts
Email banners
Blog copy
Additional resources
Step TwoVisit the Marketing Assets program below to download:
Social media images
Increase your sales and campaign effectiveness by leveraging this toolkit to simplify your experience, help you scale your marketing efforts, drive demand for products and services, and accelerate new routes to market. This toolkit will assist you with:
Developing co-branded collateral
Adapting shareable copy points for the industries you are targeting
Accessing social media toolkits to enhance your presence online
Crafting email contents for campaigns
Drafting copy for microsite landing pages
Start with the ebook as step one as part of this campaign
The Full-Stack Observability Specialization recognizes your ability to help customers cut through data noise and resolve issues before they impact digital experiences. Full-Stack Observability offers insights and actions that most competitor solutions do not cover. Partners who achieve thisspecialization will be positioned to capitalize on a fast-growing market opportunity, and help customers resolve key issues. Find out about this specialization
The Hybrid Work from Office Specialization recognizes the partners' ability to help customers transform any type of workspace by bringing together networking, security, and collaboration solutions. To achieve the Hybrid Work from Office Specialization, you must meet specific requirements related to knowledge of and experience with delivering hybrid work from office solutions to customers. Get details about the specialization.
The SASE Specialization recognizes your ability to help customers converge networking, security, and observability functions in the cloud. As a recognized leader in the SASE market, we provide the building blocks of SASE – delivered as a single subscription service. Partners who achieve this specialization will be equipped to deliver comprehensive unmatched SASE solutions that will drive growth and profitability. Get details about this specialization.
Use this Cisco Hybrid Cloud Networking Specialization kit to promote the value and expertise you bring customers as a Hybrid Cloud Networking Specialized partner.
Specialization kit to promote the value and expertise you bring customers as a Hybrid Cloud Computing Specialized partner.
Use this kit to promote the value and expertise you bring customers as a Hybrid Cloud Software Specialized partner.