Chapter 5: Email Copy

Email Copy

Place Topic Here

Use this email copy to highlight the solutions that are best fit for your customers.

Read this guide for best practices on how to execute emails through MVC.

Quick Links

SMB Calling Nurture Email Cadence
SMB Meetings Nurture Email Cadence

Email Templates - Calling

Nurture Email #1 - Infographic: Why Webex Calling

Subject line

Option 1
- SL: Hear that? Your phone system wants to retire.
- PH: Say goodbye to <<insert incumbent phone system here>>
Option 2
- SL: Make an informed decision
- PH: The right way to move to the cloud.
Option 3
- SL: Permission to ditch your phone system.
- PH: Webex is simply the better choice.
Option 4
- SL: Webex Calling 💡 Every question, answered.
- PH: Free download inside.

Body copy

Headline

What if you didn’t have to worry about your business phone?

Subcopy

When you’re free from the headaches of an outdated phone system , you can focus on what matters: your business.

Webex Calling is here to give you that freedom. See why Webex is the (much) better cloud choice today.

CTA and suggested asset

Why Webex Is Better

Link to asset

Email Templates - Calling

Nurture Email #2 More than just a phone system

Subject line

Option 1
- SL: The voice of your business? Loud and clear.
- PH: Webex Calling does better business.
Option 2
- SL: Unlock your business’s future.
- PH: So much more than a phone system.
Option 3
- SL: Your phone system is tapping out
- PH: Webex Calling is jumping in.
Option 4
- SL: Customers love it. Employees love it.
- PH: Yep, you’ll love it too.

Body copy

Headline

Do business better.

Subcopy

Webex Calling lets you take customer calls from anywhere on any device , so you can run your business your way.

And you get meetings, messaging, and content sharing in the same app so your teams can work their way.

But there are so many more reasons to switch to Webex.

CTA and suggested asset

Watch This Video

Link to asset

Email Templates - Calling

Nurture Email #3 – G2 Competitive Reports

Subject line

Option 1
- SL: Pull the 🔌 on your phone system.
- PH: <<insert promotion here>> when you do!
Option 2
- SL: Make the right call. Get <<insert promotion here>> 😉
- PH: It’s simple with Webex Calling.
Option 3
- SL: Let’s get straight to the point: <<insert promotion here>>.
- PH: Switch to Webex Calling today.
Option 4
- SL: Don’t settle for <<insert incumbent phone system company here>> anymore .
- PH: Switch to Webex Calling now.

Body copy

Headline

There’s no comparison. And no reason to stay.

Subcopy

Businesses like yours need to be agile, and your legacy PBX phone system just isn’t.

Webex Calling consistently rates higher than competitors on everything from ease of use to features and cloud management.

And we’re giving you <<insert promotion here>> to find out why.

CTA and suggested asset

How We Comparte to Avaya

Avaya version link

How We Compare to Mitel

Mitel version link

Email Templates - Meetings

Nurture Email #1 - The Future of Video Conferencing eBook

Subject line

Option 1
- SL: Prediction 🔮 Better meetings are coming.
- PH: The future is bright.
Option 2
- SL: Your meeting solution isn’t agile enough.
- PH: Why Webex is the best choice.

Body copy

Headline

Is your business prepared for the future?

Subcopy

How do you grow your business through constant change? What’s the best way to stay connected and keep work moving, from anywhere?

Download our free eBook, The Future of Video Conferencing, to find the answers.

CTA and suggested asset

Download Now

Link to asset

Email Templates - Meetings

Nurture Email #2 - All New Webex Video

Subject line

Option 1
- SL: The one thing stopping you.
- PH: It’s your meeting software.
Option 2
- SL: Work doesn’t have to feel like work.
- PH: Webex gives you that.

Body copy

Headline

Your meetings are Holding you back

Subcopy

Every workday should be a good workday. All you need is the ability to connect and collaborate from anywhere, on any device, in a way that fits your style.

The only thing that’s stopping you is your video conferencing software.

CTA and suggested asset

Watch This Video

Link to asset

Email Templates - Meeting

Nurture Email #3 Customer Reviews

Subject line

Option 1
- SL: “By far the best”
- PH: Our reviews say it all.
Option 2
- SL: Why customers love Webex.
- PH: The reviews say it all

Body copy

Headline

Small businesses are raving.

Subcopy

The reviews for Webex are clear: we provide the best meeting experience by far.

“Webex is a game changer. By far the best conferencing and meeting app" - IT and Services User

“Best app ever made for virtual meetings." - Assistant at Small Business Company

“Highest standard and quality in audio and video.” - Cybersecurity analyst

Read this case study to see how one business switched to Webex for a “win, win, win.”

CTA and suggested asset

Read Case Study

Link to asset