Part Six

Expectations and success factors

Part Six

Expectations and success factors

The Radius Digital program gives Cisco Partners the tools and opportunity to create educational and useful digital content to generate sales leads. The success of the program is dependant on several factors:

Distributors

Partners

• Only select the right, committed Partners. This is a long term
strategic program.

• Plan and secure funding for ongoing execution and participation in
the program.

• Support the Partners in selecting their webinar content and reviewing the recorded webinar.

• Ensure Partners are following-up in a timely manner with all potential
leads to ensure best chance of a sale.

• Webinar content should focus on customer education and inspiration, and position the Partner’s team as experts and thought leaders This is not a direct sales pitch.

• Partners should write their own promotional content and aim for it to be
as enticing as possible with a clear CTA.

• Partners are expected to promote the webinar to both new and existing customers to drive registration.

• Follow-up to registrants and attendees should be within three days.

• Feedback on follow up progress should be given to Radius team
and Distributor.