Part One

What is Radius Digital?

Part One

What is Radius Digital?

Radius Digital is a marketing service designed for Partners that helps them in acquiring and engaging new Small Business customers online via automated, localised webinars.

The program is designed to help Partners to create automated (on-demand) webinars and drive attendance to them through paid social advertising. Registrants and attendees lists are available to Partners to proactively follow up on these new prospects.

To find out more, watch our video

Part One

Why has Cisco launched this program?

B2B buying behaviours have changed:

• B2B buyers are 5 x more likely to engage a with a sales person who is perceived as
an expert or thought leader.¹
• 73% of people involved in technology purchasing decisions are now millennials. ²
• Webinars are the most preferred channel for IT buyers in the education and discovery phases. ³
• Webinars are the best channel to demonstrate your expertise and build trust with prospects. ⁴

To acquire new Small Business customers, we needed a digital strategy focused on customer education. The webinar services program was based on research that demonstrates the power of always-on webinars in the Small Business buying cycle.