Part Two

Benefits of the program

Part Two

Benefits for Distributors

Radius Digital will help Cisco Distributors and Partners acquire and engage new Small Business customers digitally and cost-effectively. The program has multiple other benefits too:

Boost revenue
Through Radius Digital, Cisco Partners will acquire new customers, resulting in
additional business for both Distributors and Partners.

Measurable results
Radius Digital makes it easy to measure results as everything is fully trackable - from Customer Acquisition through to Bookings
- resulting in a fully transparent end-to-end program with easy-to-demonstrate ROI.

Open to all
There are no restrictions on which Partners can be put forward. All we ask is that they are aware of the opportunity, realise what’s expected of them and are fully committed to the long term success of the program.

Position of trust
Radius Digital positions Distributors as trusted advisors to Partners, helping guide them on webinar content, and cross- and up-sell opportunities. Distributors can strategically use Radius to drive awareness of key products in partnership with their resellers to capture the opportunity with end users.

Profile raising
Partners will receive all marketing assets for their webinar with their branding - including a fully digitised paid advertising campaign - boosting their
profile among new and
existing customers.

Cost-effective webinars
The promotion of the webinar is taken care of by Distributor investment making Radius Digital a cost-effective way for Partners to deliver webinars. Partners are given access to training videos and to the webinar recording software.

Acquisition of new customers
Webinars that are digitally promoted across different platforms, help to get Partners in front of an audience of new Small Businesses, helping them grow their customer base.

Future revenue paths
Radius Digital creates the opportunity for Partners to
cross- and up-sell into newly acquired contacts on an ongoing basis. Radius Digital is a continuous webinar program that delivers prospects after each webinar is delivered.

Re-engage with existing customers
Partners can invite existing customers to watch the webinars, initiating new conversations and strengthening existing
customer relationships.

Easily manage follow-ups
Partners receive weekly reports with all webinar contacts and
opt-ins, making it easy to stay
on top of and follow up
on opportunities.