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What's the Sprint all about?

Sprint with us and take security to the next level

Welcome

Two Sprints?

This quarter we're running two Sprints, both focused on software. If you have customers with a significant Cisco software install base, check out the Enterprise Agreement Sprint.

Small businesses need security just like enterprises — but they often lack the awareness, skills and budget to adequately protect themselves.This quarter we're going to change that, by showing customers two really quick, easy and cost-effective ways to protect their users and data.It's a huge opportunity for partners like you — so get ready to Sprint with us!

For the latest version of this guide, always check https://www.cisco.com/go/securityplus-partner-guide

What's included?This is an extremely targeted Sprint focused on two products that we know work wonders for small businesses: Umbrella and Duo. And to drive the quickest and strongest results, we're specifically concentrating on existing customers with upsell motions:

AnyConnect VPN > Duo

Meraki MR wireless access points > Umbrella

Both motions build on the strengths of class-leading products that are bigger and better together, adding value to you and your customers. We're calling it SecurityPlus.This Sprint is for you if you currently sell only Cisco or Meraki networking, or if you only sell one or two products from our security portfolio. These upsell motions will help you branch out into new software revenue streams.Why and why now?Why are we focusing this Sprint on this particular combination of products? Because:

Security remains the top customer careabout. Yet most Cisco security customers only have one product from us. You're leaving money on the table!

Duo is hot. It premiered on the Cisco Global Price List at the end of 2019, which means it's ready for you to sell as a Cisco partner. We're already seeing huge demand for it, and this is the perfect way to position it.

Cloud-based security for cloud-based networking? A perfect match. Meraki is an incredibly successful product, and customers that are attracted by a cloud-based, cloud-managed network infrastructure will naturally be attracted by a cloud-based product like Umbrella — especially if they can get all its benefits without any new hardware or downloading any new software.

Did you know? Securing VPNs is the #1 use case for Duo — and in fact one third of AnyConnect customers already protect their VPNs with Duo. The huge AnyConnect VPN install base is ready for you.

See results, quickly and easilyWe've engineered this Sprint to make it as easy for you as possible. You'll benefit from:

Strong differentiation. Cisco security products are tightly integrated and better together, and both Duo and Umbrella have an outstanding reputation in the market.

Clear sales and marketing motion. We've had great success selling Duo and Umbrella through webinars, demos and trials. So can you. These give you a strong call to action in your customer communications and help you convert interest to action.

Simple post-sales. The actual integration of Duo and Umbrella into the environment is quick and can often be performed by the customer — so you can concentrate on selling.

Find out more about the business value you could see from partnering with Umbrella.