All the resources and support you need
If you don't currently sell Duo and Umbrella, start by getting up to speed with the products and their sale motions, particularly the integrations we're focusing on here in this Sprint.
Selling Duo | Selling Umbrella AnyConnect and Duo integration | Meraki MR and Umbrella integration
Both of these upsell motions work for small businesses at scale because we make it easy for customers to see the value.
For customers that need lots of details about the product and integrations and prefer to read, we have ebooks and white papers that should give them everything they need.
We also have numerous case studies, blogs and other materials that can help them feel comfortable with Duo and Umbrella.
However, our experience shows that getting through a process we call 'see, try, buy' as soon as possible is the best approach. We see more than 40% conversion rates for customers that engage with a trial.
We know that small business customers can be extremely price sensitive and financially constrained. Don't forget that if you're discussing a significant hardware, software or services investment, you can always position Cisco Capital to provide competitive financing.
Duo
Umbrella
Learn Resources for customers that need more information.
Ebook
White paper
See Get your customers on a webinar so they can see the products in action.
Webinar
Try Get them to try a self-guided demo, or guide them through it yourself.
Demo
Buy Sign your customers up for a free trial.
Trial
Here's how to position the upsell motion to your customers. The key point is that these products are better together and they're so easy to integrate, manage and use. See the campaign kit on Marketing Velocity Central for emails, social posts and copy blocks you can use in your campaigns.
You already know the importance of securing your users’ remote connections to business resources; that’s why you use a VPN.
Multi-factor authentication is a key part of making your remote access effective, and Duo makes it easy for you and your users.
What if you could protect every user on your Meraki network in minutes and you could do it without an additional appliance?
That’s the magic of combining the Meraki MR wireless access points and Cisco Umbrella: a match made in the cloud.