Create opportunities for better conversations
We've created a kit of awareness and demand-generation assets for both upsell motions that you can use in your campaigns, including:
As follow-on assets we've also provided a Solution Brief PDF and a Cisco-branded white paper/ebook for each product integration.
The kit is available now on Marketing Velocity Central, in English. Other language versions will follow later in the year.
Along with the copy and shareable assets, we've created Cisco-branded banner graphics, email header graphics and social graphics in a range of sizes, supplied in Adobe Illustrator format with space for your agency to co-brand.
As always we encourage you to adapt the campaign to your unique value proposition and execute it in your own brand.
Find all the marketing resources on Marketing Velocity Central. To search for content please select 'browse campaign' and type 'SecurityPlus' into the search field.
A host of Cisco-branded assets are available, including case studies, documentation and blogs, available from clear and persuasive product pages. Check them out here.
Cisco is investing heavily in marketing this campaign. We've created two new pages to drive small businesses through the same webinar, demo, trial flow that we recommend you follow. Check out the two pages here:
We're also posting all of our small business webinars here.
A range of offers are available for your customers to accelerate the sales cycle. These include:
Duo is new on the Cisco Global Price List as of the end of 2019, and it is eligible for Security Ignite incentives.
Key to the sales experience for Duo is live, real-world demos. For this purpose we have made available a 100% discounted NFR offer for Duo, which provides for up to 2,000 seats of internal-use licenses of any Duo edition, for redemption before 25 July 2020. This lets you sit next to your customer and show them just how easy Duo is to use.
If you're interested in driving customers to a webinar as part of the 'see, try, buy' motion, you can:
Demos and trials are available for your customers to access directly.
Partners may register to run their own Umbrella trials here.
Naturally, given this Sprint is all about upsell, look to your install base first.
But don't stop there. Meraki MR and Umbrella, and AnyConnect and Duo, can be sold together jointly to new customers. Consider using the Meraki First Year On Us offer to open the door.
Duo is a realistic sale for even micro-businesses as small as 1 user, and all of the products in this Sprint are relevant to organisations with fewer than 50 employees.