The Cisco brand is powerful and valuable—worth $43.3 billion at last estimate as of 2023 and ranked 15th on the latest Interbrand Report.
And that value is transferable. Research shows customers are willing to pay a premium to buy from a Cisco partner.
Cisco launched a new logo system, designed to more effectively connect the Cisco brand to our partners. Updating logos is easy. Using the partnership logo builder tool, you can add your credentials (up to four at a time) to the Cisco Partner logo. You can create as many logo versions as you have credentials.
Marketing Velocity Central automatically embeds the correct Cisco Partnership logo based on a your certification level into email workflows and web-plugins.
As with any valuable asset, we need to safeguard the logo system. Here’s a guide on how to use the partnership and ingredient logos, as well as other visual marks such as certifications: Partner Guide to Branding with Cisco
Cisco Partner Logo Builder
Partner Logos
Brand Exchange hosts complimentary Cisco stock photography, with a selection available to partners.
To access Cisco Brand Exchange, go to bx.cisco.com. Partners can access publicly licensed brand assets here.
To access the Cisco Virtual Experience and Video Hub, go to video.cisco.com.
Marketing Velocity Central is a full-service marketing portal offering free-to-use customizable campaigns. These campaigns feature automated email journeys, social media and website syndication, and an enhanced marketing content library.
1. Acquire a Cisco.com UserID (CCO ID) and password if you do not have one. If you do not have one, click here for instructions.
2. Attach your CCO ID to your employer's company account in Partner Self Service. Click here for instructions.
3. Access Marketing Velocity Central:
Go to marketingvelocitycentral.cisco.com, enter your CCO ID and password - you will see a "Navigation Error"
Allow 24 - 48 hours after your first login attempt for your account to be created in MVC
Login again at marketingvelocitycentral.cisco.com after 24 - 48 hours
Note: If you have Cisco access in PSS, but do not have MVC access, you will need to work with someone at your company with MVC admin access. The contact with admin access will need to use PSS and update the new contact to give them MVC marketing and/or admin access.
Download marketing content
View and use allocated marketing funds for Cisco Marketing Velocity
Connect social media accounts and automatically post to followers
Install web plugins to syndicate personalized content to their own web properties
Create co-branded marketing assets
Upload contact lists and send customized email journeys
The Provider role (fka CMSP) gives you resources to help your managed services thrive. We’re here to help improve your profitability. You’ll find resources to help your managed services thrive, improve your profitability, and empowering you to do more of what you do best.
The Cisco Provider Program has three program tiers, outlined in this ebook.
The Provider role is purpose built to support your unique growth strategy:
Complete application: Complete application in the Program Management and Application Tool
Cisco validation
Receive notification
Provider Enrollment Guide
Get Enrolled
Provider Pricing Playbook
Cisco Partner Program (CPP) Overview
Must be a registered partner to view. Refer to become a Cisco partner.
There are currently 25 Cisco Partner Journeys that consolidates content, resources, tools, and processes across Cisco with detailed instructions on how to take full advantage of everything Cisco has to offer.
Whether you are new to Cisco or a long-time partner, Cisco has the right journey for you.
Market with Cisco - Leverage Cisco Marketing Velocity’s suite of enablement tools to develop a successful co-marketing campaign.
New Partners - If you are new to Cisco, the New partner journeys provide a structured and supportive environment to ease your learning and growth. Get up to speed with a systematic approach to understanding the Cisco Partner Program benefits, incentives, resources, tools, and processes, and marketing. Through our interactive learning modules, you can ensure that you and your organization integrate seamlessly and reduce time to market.
Practice Builders - The Practice builder journeys are a structured and engaging approach to creating and implementing new practices or enhancing your existing ones. These journeys provide a structured roadmap, ensuring a deep understanding of key concepts. Whether you are venturing into uncharted territories or refining your existing services, these journeys pave the way for sustainable success, equipping you with the knowledge and confidence to excel in your practice.
Business Outcomes - Our Business outcomes journeys empower you to develop a new practice or differentiate an existing one that drives business outcomes to customers. Leverage these journeys to stay ahead of industry trends, adapt to changing customer demands, and ultimately differentiate your offerings with innovative Cisco solutions that exceed customer expectations. These learning journeys empower you to drive tangible business outcomes, ensuring you remain competitive and successful in a dynamic marketplace.
Cisco Meraki - Our Meraki journeys empower you in developing an innovative new practice or in enhancing your existing one. By embarking on these journeys, you can learn to differentiate yourself in the market and offer unique services that cater to the evolving needs of your customers. These interactive journeys facilitate a deep understanding of Cisco Meraki industry trends, best practices, and emerging technologies, enabling you to align your offerings with the latest market demands.
Grow with Cisco - The Grow with Cisco journeys serve as a catalyst for your Cisco expansion by strategically repositioning your products or services, tailoring your sales approaches, and exploring innovative buying programs that resonate with diverse customer segments. By engaging with our interactive learning journey modules, you can acquire the skills to identify untapped markets and learn how to perforate them. This newfound expertise empowers you to broaden your horizons, target previously unexplored customer segments, and capitalize on new sales motions - significantly expanding your growth opportunities and ensuring long-term success in an ever-changing business landscape.
New Routes to Market - The Grow with Cisco journeys serve as a catalyst for your Cisco expansion by strategically repositioning your products or services, tailoring your sales approaches, and exploring innovative buying programs that resonate with diverse customer segments. By engaging with our interactive learning journey modules, you can acquire the skills to identify untapped markets and learn how to perforate them. This newfound expertise empowers you to broaden your horizons, target previously unexplored customer segments, and capitalize on new sales motions - significantly expanding your growth opportunities and ensuring long-term success in an ever-changing business landscape.
