1. Acquire a Cisco.com UserID (CCO ID) and password if you do not have one. If you do not have one, click here for instructions.
2. Attach your CCO ID to your employer's company account in Partner Self Service. Click here for instructions.
3. Access Marketing Velocity Central.
Note: If you have Cisco access in PSS, but do not have MVC access, you will need to work with someone at your company with MVC admin access. The contact with admin access will need to use PSS and update the new contact to give them MVC marketing and/or admin access.
Partner Admin Role = has access to funds, funding tool, and placing orders in the marketplace Marketing Role = has access to Velocity Central marketing content, but does not have access to funds or funding tool Sales Representative Role = has access only to their assigned leads’ profiles and event timelines in the Contact views
Individuals can be assigned to one or all of the above roles. Typically Partner Admins are also assigned the marketing role in order to allow access to all of the features and content in Marketing Velocity Central.
If a Marketing Role also wants Partner Admin rights, a Partner Admin from that partner must email Zift Support to give Admin rights to that individual.
For help with getting access to Marketing Velocity Central and managing user roles, email Zift Support at support@ziftsolutions.com.
Marketing Velocity Central offers a variety of marketing content to help with demand generation. Browse campaigns by clicking ‘Campaigns,' then ‘Browse Campaigns’ from the navigation bar.
All collateral available in Marketing Velocity Central is available to download for free.
Campaigns in Marketing Velocity Central may have additional digital tactics to help execute your campaign include customizable collateral, web plugins, and email workflows.
Our campaign ebooks are what we plan to use for all campaigns going forward (see Power Hybrid Work example). The largest difference once you go to a campaign page is that you'll see exactly what to expect. There are also links for partners to access different places quickly. When scrolled over they turn blue.
The Americas Partner Marketing Campaign Guide is a great resource for keeping up with all campaigns available in Marketing Velocity Central.
Marketing Velocity Central houses a large selection of marketing materials, all of which partners can use and some of which they can co-brand. Partners can download this content and either:
But not everything can be co-branded, and what is co-branded must comply with Cisco brand standards. Content that can be co-branded will have a spot for the partner’s logo as well as the Cisco Partnership logo. Content that cannot be co-branded will have the Cisco corporate logo and Cisco branding - see examples to the right.
Copy Blocks
100% available for customization
Assets with Placeholder for Partner Logo
Add partner logo, contact information, and value proposition if there is a place
Asset with Cisco Corporate Logo
Asset is not to be altered
This co-brandable infographic has space at the top corners for partner logos.
There is no space at the top of this Cisco-branded infographic for a partner logo.
Customizable collateral can be personalized within Marketing Velocity Central and then either downloaded or shared out from the platform.
Capabilities
Benefits
Use Personalization to add/edit logo, phone number, email, website info, mailing address, and space for value proposition.
No need to have design software, 100% customized in MVC
Use Distribute to share a PDF or URL. You might use the PDF in an email or embed the URL on a website.
Automatically track and report on any lead or contact engagements with the assets
Social syndication allows you to link your social media accounts via MVC and you can schedule and publish curated, preloaded, and fully customizable Cisco content. You can even subscribe to specific topics of interest (such as Enterprise Networking or Security) if you want to focus on specific technologies.
Note: While this can (and often does) serve as a “set it and forget it” marketing automation tool, you do have to re-authenticate your social media accounts in Velocity Central every few months (depending on the social media platform). You must be a MVC Administrator to set up your social syndication.
Video Demo
Infographic
Marketing Velocity Central web plugins are a snap to create and can be a useful lead-generation tool. Fully customizable, they serve as an extension of—or can be embedded into—a partner’s website.
Whether a banner, microsite, or landing page, web plugins enable partners to drive prospects and pipeline. What’s more, customer engagement and form-fill information is pulled directly into Velocity Central for easy analytics, lead scoring, and routing.
To learn more about web plugins and how partners can benefit, view this infographic.
MVC offers an embeddable display banner that can be leveraged for driving to a high value gated offering or to different landing pages. Campaigns may have pre-made banners for you to activate and customize with your partner logo, or you can do a "Create Your Own" and start from scratch.
Customization Features:
Benefits:
Create Your Own Banner Option
Email workflows are a free, multi-touch email service. You can select solution-specific workflows and customize emails with your company's logo, color scheme, contact information, and value proposition. Email scheduling is automated, and analytics are included in the platform.
You are able to choose to execute a pre-made email workflow, or create your own from scratch using "create your own" email templates available by selecting "Campaigns" and then "Browse Emails" in the menu bar.
Check on email campaign performance with analytics, leads, and analysis tabs in left-hand column
Shared Analytics records a prospect’s Cisco.com presales traffic, action on your website and engagement with marketing tactics and campaigns activated in Marketing Velocity Central. With this simple embed code, you can identify and capture information such as the prospect’s name, topics of interest and timeline of engagement after the prospect clicks an email sent from Marketing Velocity Central or completes a form tied to a tactic.
Marketing Velocity Central offers pre-built connectors to the most popular tools and tech you may already use including:
As well as the free demand-generation services, Marketing Velocity Central provides access to selected fee-based, agency-executed services through the Demand Generation Marketplace. All services offer a simplified funds-claiming process if using Cisco marketing funds to pay.
Services offered:
Click this Quick Reference Guide for more on what you can do with demand generation.
Campaign Guide: Save this guide and reference for the latest campaigns available in Marketing Velocity Central.
For Distributors: Global FY23 Distributor Campaign Navigator 🎉
Digital Marketing Training Paths
Marketing Velocity Central Training Paths
