Marketing Activation

Market and position Cisco solutions to generate new demand

Symantec Competitive TakeoutIn August 2019, Symantec sold their Enterprise business to Broadcom for $10.7B. In early January 2020, Broadcom sold the Symantec Cyber Security business to Accenture. A reduction in global resources is leaving some of Symantec’s customers vulnerable as they look for an alternate solution. The opportunity is ripe to convert these customers to Cisco Email Security and AMP for Endpoints.

Email Security: Your customers' layered threat defence against the #1 attack vector

AMP for Endpoints: Your customers' last line of defence protecting laptops, desktops, servers and mobile

Act now to take advantage of the Email or Endpoint Security Replacement Promotion for Symantec customers! Get incredible savings on Email Security and Email Security Plus bundles, Cisco Advanced Malware Protection (AMP) for Endpoints, and all Email Security hardware appliances. Plus receive free basic email policy migration.

Symantec Competitive Takeout discounts: Find out more in our Programs and Promotions Chapter

Activate now!

Learn more and convert competitive customers to Cisco Security customers.

Symantec Competitive Takeout : Video Overview, Partner Reference Presentation, Customer Reference Presentation
Cisco Email Security versus Symantec (Battlecard)
Cisco Advanced Malware Protection for Endpoints & Cisco Email Security (Partner Call Script)
AMP for Email Security (Top-of-funnel Infographic)
5 Reasons to Sell Cisco AMP for EndPoints (At-A-Glance)

Cisco Small Business Q3 Sprint. Take Security Further with SecurityPlusSmall businesses need security just like enterprises — but they often lack the awareness, skills and budget to adequately protect themselves. What if you could simply change that and show your customers two really quick, easy and cost-effective ways to protect their users and data?This quarter, we propose an extremely targeted Sprint focused on two products that we know work wonders for small businesses: Umbrella and Duo. To drive the quickest and strongest results, we're specifically concentrating on existing customers with upsell motions. The key point is that these products are better together and they're so easy to integrate, manage and use.

Activate now, the SecurityPlus campaign is available on Marketing Velocity Central: https://mvc.cisco.com/securityplus

Customer value proposition

AnyConnect to Duo. Your customers already know the importance of securing their users’ remote connections to business resources; that’s why they use a VPN. But multi-factor authentication is a key part of making their remote access effective, and Duo makes it easy for them and their users

Meraki to Umbrella. What if your customers could protect every user on their Meraki network in minutes and they could do it without an additional appliance? That’s the magic of combining the Meraki MR wireless access points and Cisco Umbrella: a match made in the cloud

Download Partner ebook now

Detect, Investigate, Remediate Threats faster (Breach Defence)

Market and position Cisco Threat Response and generate new demandWouldn’t it be great if your customers could clone their security team? They could detect, investigate and remediate threats faster – and stay ahead of threats! Fortunately, they don’t have to. As a Cisco partner, you can help! Cisco Threat Response accelerates key security operations functions across Cisco security products in a single place. Cisco Threat Response is free and is included with the Cisco Security products that integrate with it: Umbrella, AMP for Endpoints, Email Security, Threat Grid, and now Firepower.Supercharge your cybersecurity business by delivering exactly what your customers need:

Help protect their reputation and assets

Secure their customers’ data

Defend them against cyberattacks

Make it all easy to manage

Log in to marketingvelocitycentral.cisco.com. Then click on the "Browse campaigns" tab to look at all security campaigns. Or simply copy your local shortlink in the address bar.This campaign includes :

Sales enablement content : including Sales playbook, Call Guide, TDM and BDM presentations, Visibility Demo and Animated Demo Videos

Marketing activity content : including Web Banners, email/social copyblock, 3x Email Automated Workflow, Web Plugin + Gated asset form

Shareable content : including infographic, White Paper, 2x Quick Start Guides, 4x promotional video etc.

English UK	https://mvc.cisco.com/threathuntinguk
German DE	https://mvc.cisco.com/threathuntingde
French FR	https://mvc.cisco.com/threathuntingfr

Modernize the Firewall : Install Base Refresh

Download Campaign Playbook

Refresh Your Customers’ Security. Today's cyberattacks are more sophisticated than ever. While these threats have evolved, your customers' security tools have not. Help your customers refresh their security ecosystem, with a new Cisco Next Generation Firewall at its foundation.Why Act Now ?

Protect your customers base and gain visibility into highly vulnerable legacy accounts

Pivot from NGFW Refresh to a complete Cisco Threat Defense Solution

Penetrate the Small Business market by leveraging new Firepower 1000 Series

This campaign includes :

Sales enablement content : including How To Sell Guide, Competitive and BDM deck

Marketing activity content : including Shareable content, email/social copyblock, banners.

Shareable content : including infographic, checklists, promotional video etc.

Now available in local languages. First, log in to Marketing Velocity Central. Then copy your local shortlink in the address bar:

English UK	https://mvc.cisco.com/modernizefirewalluk
German DE	https://mvc.cisco.com/modernizefirewallde
French FR	https://mvc.cisco.com/modernizefirewallfr
Arabic AR	https://mvc.cisco.com/modernizefirewallar
Polish PL	https://mvc.cisco.com/modernizefirewallpl
Portuguese PT	https://mvc.cisco.com/modernizefirewallpt
Russian RU	https://mvc.cisco.com/modernizefirewallru
Italian IT	https://mvc.cisco.com/modernizefirewallit
Spanish SP	https://mvc.cisco.com/modernizefirewalles

Securing The Data CenterCloud, Big Data, DevOps, and software-defined networking (SDN) are all changing the scope and function of the modern data center. Only Cisco provides an integrated security architecture that addresses three critical needs of the modern data center.

Visibility: See everything with complete visibility of users, devices, networks, applications, workloads, and processes.

Segmentation: Reduce the attack surface; prevent attackers from moving laterally within the data center with consistent enforcement, application whitelisting, and micro-segmentation.

Threat Protection: Stop the breach; deploy multilayered threat sensors to quickly detect, block, and respond, preventing data theft and disruptions to business operations.

With the rate of change, increasing diversity, and growing complexity of applications, users, and devices and the ever-expanding security attack surface, your customers cannot keep pace. And as that attack surface increases, data theft opportunities also increase. So it is important for you to understand the challenges your customers are facing…This campaign includes :

Sales enablement content : including How-To-Sell Guide including how to engage, trigger questions and objection handling, How-To-Sell Video, and BDM deck.

Marketing activity content : including Shareable content, email/social copyblock, banners.

Shareable content : including infographics, white papers, Forrester Report and Opportunity Snapshots, promotional video.

Now available in local languages. First, log in to Marketing Velocity Central. Then copy your local shortlink in the address bar.

English UK	https://mvc.cisco.com/securedatacenteruk
German DE	https://mvc.cisco.com/securedatacenterde
French FR	https://mvc.cisco.com/securedatacenterfr
Arabic AR	https://mvc.cisco.com/securedatacenterar
Italian IT	https://mvc.cisco.com/securedatacenterit
Russian RU	https://mvc.cisco.com/securedatacentreru