Cisco Cybersecurity Report Series

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From Privacy to Profit: Achieving Positive Returns on Privacy Investments

Cisco Data Privacy Benchmark Study 2020

The latest Cisco Data Privacy Benchmark Study provides groundbreaking research and insights on keeping data safe, earning customer trust, and maximizing investments in data privacy.In this report we explore organizations’ privacy spending and benefits to determine the ROI for privacy, assess the impact of privacy accountability, and consider the importance of privacy certifications in the vendor selection process. The primary data for this report came from a double-blind survey of 2,800 security and privacy professionals in 13 countries in late 2019.

Download. From Privacy to Profit: Achieving Positive Returns on Privacy Investments: Cisco 2020 Data Privacy Benchmark Study (Report)

Download. 2020 Data Privacy Study (Executive Summary Presentation). Presentation deck showing key benefits highlighted in the 22020 Data Privacy Study for use in presenting findings.

Download. 2020 Data Privacy Study (Messaging). Content in this document may be leveraged as-is when creating external-facing marketing materials. Use for guidance in creating external and internal facing collateral and marketing efforts.

2019 Threats of the YearCybercriminals usually have specific organizations in mind when they’re planning an attack. Through this lens, we help organizations understand how to defend against them in this 2019 threat roundup report.This report is based on combined threat research originally conducted for our ‘Threat of the Month’ blog series. It seeks to explore the last 12 months of the threat landscape, from direct and non-direct attacks, to the various tools used to evade detection.

Download. 2019 Threats of the Year (Report)

Download. 2019 Threats of the Year Report (Executive Summary Presentation).

Presentation deck showing key threats highlighted in the 2019 Threats of the Year Report for use in presenting findings.

Download. 2019 Threats of the Year Report (Messaging).

Content in this document may be leveraged as-is when creating external-facing marketing materials. Use for guidance in creating external and internal facing collateral and marketing efforts.

The Security Bottom LineHow much security is enough?When organizations have dozens of security products installed and still get breached, it begs the question: How much security is enough? How many products does an organization need? How much should be spent on security? We aim to answer these questions through a double-blind survey of approximately 80 security professionals, along with expert commentary.

Increased spending does not always translate into greater security capability. Other factors must be considered, such as expertise and influence.

Mid-size organizations with 1000 to 9999 employees are struggling the most to adequately secure their environments.

Overall, organizations do not think they can afford the security they need, no matter what size they are or how much they are currently spending.

The bigger the organization, the easier it is to influence third parties that affect its security posture.

How Much Security Do You Really Need? Read Blog by Wendy NatherThe Security Bottom Line. Download Report (PDF)

Cisco 2019 Consumer Privacy SurveyPeople care about privacy, but to what extent does it affect their behavior?Our new study looks at the attitudes of 2600 adults regarding personal data, products and services they use, comfort level with new business models, and the impact of data privacy regulations. Our survey of attitudes about privacy highlights the emergence of "privacy-active" consumers.What consumers tell us about privacy

People care about privacy and many have already taken actions to protect it.

Privacy regulations and policies provide “guardrails” for innovation and help build trust.

Consumers value government’s role in regulating the use of data, and they view the GDPR very favorably.

Many consumers (43%) say they still cannot effectively protect their data today.

Why We Must Get Data Privacy Right. Read Blog by Robert WaitmanConsumer Privacy Survey 2019. Download free report (PDF)