Distribution: Why Cisco Campaign Series Distribution: Promotion and Sales Resources
Partners generate 85% of Cisco’s revenue and as a result, Cisco is committed to partners’ growth. Through distribution, we provide our partners with the portfolio, tools and programs they need to create new profitable revenue streams and grow their business. With that in mind, we’ve created a set of “Why Cisco” distribution-to-partner activation campaigns.
The “Why Cisco Campaign Series” is developed in line with the opportunities outlined in the Partner Journey Dashboard and aims to recruit new partners or activate dormant Cisco partners who:
Have not transacted with Cisco in the last 6-12months
Are still transacting with Cisco but for only a very limited set of products/services
Are currently buying from competitor
Products / Solutions Focus
The “Why Cisco Series” include the following campaigns:
Marketing Assets
All assets available in English. A set of digital assets is available in German, French, Spanish, Italian and Russian.
Technology is everywhere. Digital has become the expectation, not an aspiration. We expect our devices to always be on, and to be able communicate wherever we are, in the most secure way. Customers need to update and adapt their technologies to compete in today’s digital world. Cisco offers a comprehensive and competitive cross-architecture portfolio. Whether it’s a Data Center or Collaboration solution, a WiFi solution like Mobility Express or an Intent-Based Networking solution including the Catalyst 9000 Series Switches, you can offer your partners and their customers exactly what they need. With great discounts, you can offer your customers even more! Leverage these combined with Cisco’s available programs to make your customers an offer they can’t refuse.
This campaign offers distributors every quarter updated distribution-to-partners assets, including Fast Track promotion assets and sales enablement collateral to build a digital campaign to market new price promotions and support partners to maximise the sales opportunity for a network refresh and up sell opportunities with recurring revenues.
Products / Solutions
The Fast Track Promotions are available across all architectures and vary per quarter. Sales enablement collateral is available for Enterprise Networking, Data Center, Collaboration and Software
Available languages: the assets are available in English only.
