Full Service Activities (FSAs)

Digital Marketing paid for Services (Full Service Activities) are available within the PMC platform.

Decide on technology focus and digital tactic preference, then receive a fully managed activity from approved agencies trained on Cisco technologies, architecture-specific campaigns and lead management processes. With agreed costs and outcomes, partner marketing forecasting and planning is easier.

Shared Analytics

Share a lead’s marketing journey on Cisco.com with partners. Shared Analytics marries the prospect’s Cisco.com pre-sales activity and engagement with PMC marketing activities and campaigns.

Cisco invests in Partner Marketing Central, a cloud based marketing automation platform for its partner network.

Pre-built free tactics give in-house marketing teams the ability to sample the benefits of going to market digitally, without associated cost, heavy time commitments or pre-assumed expertise or knowledge.

Email Journeys

Pre-built multi-touch activities associated with popular PMC-based campaigns. Options to personalize templates and delivery patterns of emails, driving towards content-based landing pages.

Plug-ins

Take content-specific pre-built microsites / landing pages that can be integrated into your own web space with ease.

Social Syndication

Opt-in to populate owned reseller channels with carefully selected content that is segmented by category and type.

Integrated telemarketing

Overview

A co-branded customer journey campaign including emails and landing page generated in PMC, delivering innovative engagement tracking.

Project Deliverables

Partner branded landing page with content thumbnail, description and lead capture form
Email supporting the landing page and non-responder drip mail

What to Expect

Set-up and Launch of email campaign (1 to 4 Emails)
Prospect database rental/purchase (optional)

Cost

Contact for quote.

Prelytix

Prelytix

MRP Prelytix is software that enables you to identify end users who are researching your product across 93% of the web as well as competitive product searches. It enables more efficient targeted marketing thru the ability to analyze real-time, streaming buying signals to dynamically identify and respond to a customer's specific buying intent as it happens, resulting in meaningful customer experiences and greater revenue.

Benefits to partner

Easily identify potential customers and receive valuable insight regarding when and how to most effectively target them.

Projected deliverables

Dependent on the package option selected, a number of combinations of types of pre-qualified leads can be expected.

Cost

30 company profiles: $3,750
60 company profiles: $7,500

PRELYTIX & TELEMARKETING
30 company profiles + 10 MQLs: $6,250
30 company profiles + 20 MQLs: $8,750
60 company profiles + 10 MQLs: $10,000
60 company profiles + 20 MQLs: $12,500

What to expect

Access to real time reporting dashboard
Up to 250 keywords provided based on a single topic of your choosing
Delivery of profiles that identify company name, decision maker information, and scoring of the leads

Video Production

90 Seconds - Video Production

Cloud Portal Project

A managed cloud based workflow to remove the cumbersome elements of traditional production. 40-60% more cost effective video production than traditional agencies.

Overview

Lead Forensics is software that allows users to see details of companies that have visited their website.

The software is easily installed by adding a tracking code to your website that monitors a whole range of information that is unique and exclusively available to your organisation. You can access the data instantly either via the “online portal”, or by integrating it with a CRM platform.

Cost

$ 1.5 - 3K per 3-month license

Benefits to partner

See details of who has visited your site, including the terms they searched on to find you.Could help with:

Building out keywords lists
Contact list building
Interest-level retargeting

Projected deliverables

For correctly identified traffic, you will learn:

Business name
Location
Website address
Telephone number
Credit score & key financial information

Lead Forensics

Talking Edge Studios – Interactive Video

Talking Edge design and create interactive video to increase engagement and conversion. Provide an existing video file, and the interactive elements will be we designed and added, according to the brief. Interactive elements will increase the ROI you generate from video assets.

Interactive options

Chapter menus make it easy for viewers to jump to a topic of interest
‘Hot spots’ that direct the viewer to related content within the video or externally
‘Pop-out’ forms to lead the viewer to contact you
Get direct responses from your audience with in-video questions
If you have a series of content, ‘choice points’ allow viewers to navigate a preferred route thru
‘Hover points’ in-video to display additional information such as contact details

Benefits to partner
Increased conversion by up to 3 to 4 times that of linear/passive video
Reduce the effect of the video ‘Cliff Edge’ where 40-50% of viewers drop off
Link videos together (branching), providing the viewer with choices of what to watch
Gain useful viewer insight by including questions to encourage feedback
Use ‘turnstiles’ and contact forms to increase conversions
Powerful analytics to measure and improve video engagement

Costs

Basic Interactive: < 5 minute video or 10 interactive elements ($99)
Advanced Interactive: < 10 minute video or 20 interactive elements ($199) 5 Video
Package including 50 interactive elements. Average video length < 5 minutes ($450)

spiceworks

Overview

The online portal where IT Pros visit for job assistance and peer engagement. Features:

Helpdesk/Network tools - Enabling IT pros with their work
Expertly served content - Helps IT pros make decisions about their projects
Community - Worlds largest B2B tech community to get questions answered from peers
Online education

SpiceWorks - Content syndication

Fuel mid-funnel activity with media to reach IT Buyers in the discovery phase.

Target those who’ve shown interest in your Cisco products and solutions through BANT tele-qualification to uncover potential projects.

Content syndication cost

50 BANT leads - $5,000 = $100 CPL

SpiceWorks - Content syndication plus ABM

Reach ITDM’s from your target ABM account list. Identify those who’ve shown interest in your Cisco products and solutions through BANT tele-qualification with additional bespoke questioning to uncover potential projects and sales.

Content syndication plus ABM features

Call notes
Tailored messaging
Acceptance of target account lists*

^{*ABM list must be minimum 1500 - if less, can use a blend. Can also run this campaign without a provided target account list}

Content syndication plus ABM costs

41 ABM BANT PLUS leads - $10,000 = $240 CPL

Overview

IDG will run multiple tactics such as web content syndication, email promotions and telemarketing interviews to deliver guaranteed BANT leads (individuals with budget, authority, need and timeline (project planned)) to the partner.

Partner content assets are hosted on local and central IDG Whitepaper libraries. HTML email is personalised and created by IDG's dedicated content creation teams.

Target Audience is IT decision makers for companies with 100+ employees in all industries.

Demand generation & ABM

Benefits to partner

Access to IDG's subscriber base of 44 million IT and Line of Business Professionals.

A chance to promote multiple assets, IDG will provide guidance on best assets to promote and best follow up approach for the provided leads.

ABM

Supply your target account list and IDG will target individuals at account level

Your target account list can be across multiple countries with the ability to reach both IT and non-IT functions

Cost

50 BANT leads - $5,000
11 Lead Intelligence Reports - $5,000
20 ABM leads - $5,000

Lead Intelligence

Company level intelligence supported with research into key technology drivers, adoption and planned investment
Summary of what individuals from each account have consumed in terms of topic, which brands they have engaged with. Competitor insight
Identify one key stakeholder and provide full contact information. Supply 5 additional contacts involved within the buying process that are current IDG users. (name and job title only)
BANT interview conducted with a key stakeholder

TSA – Search Engine Marketing

TSA have become one of the largest and fastest growing integrated online marketing agencies, with services to support the multi-channel (Google, Bing and social platforms ) online marketing of our clients
TSA is a Premier Google Partner, Google AdWords Certified & a Yahoo Ambassador

Benefits to partner

Full account audit
Budgeting & forecasting
Email support– Account Director, Account Manager & support teams
Tailored reporting & analysis
Quarterly review on performance

Duration

Available as modular monthly packages. We recommended execution is continual (to allow optimization to reduce cost per lead).

SEM

Fully managed campaigns that include:

Dedicated Account Manager
Development of SEM strategy
Lead tracking implementation
Keyword & ad copy optimisation

BANT qualified leads and brand awareness thru ad visibility

Cost

$5000 upwards

Overview

TechTarget is constantly monitoring the activity of its audience of 4 Million EMEA members, tracking interactions with both vendor and editorial content around 5,000+ topics. This allows understanding of who is in market and likely to have a current project.

Deal Data provides prospects from the most active accounts in your technology area for your sales team to follow up with. Contacts are ranked based on strongest intent signals within the last 90 days. All prospects are opted in to receive vendor outreach and validated for phone and email.

Benefits to partner

Helping Cisco partners get in front of the most active buyers in market for their solutions. TechTarget has over 150+ technology specific websites powered by 800 contributing writers and 200 full time experts writing over 75,000 articles a year to attract buyers in market for technology solutions.

TechTarget track behaviour against over 10K specific topics and more than 1 Million daily buyer interactions. This purchase intent insight is used to reach the right audience looking to purchase IT products and services.

TechTarget – Deal Alerts

What to expect

Guaranteed number of prospects active around a specific topic of your choice.

Includes fields indicating which sub-topics users have been most active on and which vendors they have engaged with on the TechTarget network.

Tech Target- Priority Engine

Overview

Priority Engine is the central warehouse for all account activity intelligence

Deep content footprint drive active buyers into TechTarget’s network
75K content items produced annually
1M daily buyer interactions across 10K topics
200M inbound visits from organic Search
Buyer research details tracked on 150 web sites yielding visibility into purchase intent in your market

Benefits to partner

Immediately know which accounts to prioritise based on purchase intent
Access to net new active buyers to increase contact rate and penetration at accounts
Efficient way to know what to say to generate interest and improve email conversion rates and MQL generation
Dedicated support and integration into your existing workflow

What to expect

Build and export filtered account & prospect lists based on:

Hottest accounts
Topic/cross-topic interest
Uploaded named acct lists
Vendor/product interest
Company size/vertical
Partner/competitor install
Location

Cost

Priority Engine $22,500 per Q

Overview

Enterprise Management 360 is a global B2B research platform for IT execs and business decision makers looking for a technology solution to a business problem. The global database reach is over 1.5M from SMB to large enterprise globally and across all industries.

Cost

$3K thru to $16.5K

Benefits to partner

Podcast & video provides a solid platform for thought leadership podcasts and videos, calling on tech experts far and wide.

Digital magazine is delivered to over 200,000 global leaders, on multiple devices.

Newsletter gets your message sent directly to the inboxes of thousands of IT Professionals around the globe, with separate lists that cover all sectors of tech.

Website is the main channel to deliver videos and podcasts. You will find lots of useful tech tools on the site.

Projected deliverables

Content Creation: Create informed and informative content that is engaging and relevant, such as thought leadership podcasts & interactive PDFs

Data Segmentation: We gather information through 7 million plus decision makers, international data partnerships, and behavior based segmentation.

What to expect

Enterprise Management 360 create great quality content for your target audience, generating strong and reliable leads via smart data targeting. We work with you to define profile questions and lead qualification criteria.

Demand Exchange Content Syndication

Overview

Network reach of over 90 million decision makers worldwide. Content can be syndicated at scale to segments, with the platform capturing the data of those who are engaged with your content to generate leads that are GDPR-compliant, validated and verified, meaning you only pay for the lead data that matches your specified criteria. In addition to this, you gain 'free' syndication to those that are outside of the campaign criteria.

Cost

$5k to $8k

Projected Deliverables

Set up and configuration of landing pages
Segmentation of data mapped against qualification criteria
Promotion of content assets to target market
Post download matching against agreed lead persona
Campaign reporting
Monthly account management call
Campaign completion analysis (including reissue / delivery of all leads generated)
Real time verification of data entered into forms
Manual inspection to ensure integrity of data
Data enriched from multiple sources

Benefits to Partner

Be seen - across a number of content portals for our publishers – this gives engaged readers another channel to access your content
ABM approach available
Can work with exclusion lists

What to expect

Campaigns designed to engage and identify those at the stage of researching an investment in a narrowly defined product or service.
Capture of 15 data points
Publishers send out regular mails promoting content, supported by banners and social activity. Demand Exchange can be embedded on ANY website
Real-time Smart Form Validation of phone & email improves quality at source. Digital fingerprint and screenshot of the offer and landing page at point of form submission. Leads received in real-time

EM 360: Lead Generation & ABM

Influ2 - Person based Marketing

Overview

Advertise to your list of target contacts, and track ad impressions, clicks and engagements for each target individually - by name, literally. Build brand awareness and promote your content to the hardest to reach decision-makers.

Benefits to Partner

Interest-based leads = 3x better conversion rates compared to outbound activities according to multiple case studies
Optionally add your own list
Choose specific segments: countries, companies, roles
Turn on/off specific people
90% of clicks can be identified

What to expect

Personally targeted ad campaigns on Facebook, LinkedIn, Yahoo, major news and business media. Integration with Salesforce, Marketo, Hubspot, Pipedrive, Outreach, etc. Influ2 is GDPR-compliant. Influ2 data team can help you to build the target list based on a target industry, a list of companies or job titles.

Within your INFLU2 Account

Choose specific countries, companies or people
Manage your creatives
Person-by-person results tracking

Cost

$4.8K to $14.4K

Projected Deliverables

Self-service campaign dashboard
Dedicated customer success manager
Daily online reporting
Creative opimization
Outbound strategy and conversion optimization
Budgeting & forecasting
Post-campaign analysis

IDG: Smart Advertising

Social Engagement

Smart Advertising is designed to increase awareness and extend your brand’s effective audience by using Using IDG first party data across social networks (Twitter, Facebook, LinkedIn)

What to expect

IDG content, design and social experts will create a series of ads with multiple messages and images, allowing for a/b testing and optimization over time
Production-time: 4 weeks
Technology targeting on social networks – choose target option from pricing table
Ads deployed by IDG social channels
Clients may supply 2 links per month, depending on spend

Projected Deliverables

Entry Level: 12 ad posts, 6 creatives, 2 link destinations – TW, FB & LI
Ongoing campaign review and optimization
Guarantees measured on actual URL clicks leading to content
Reporting on clicks, CTR, engagement, engagement rate and impressions by post/platform delivered by DOMO

Cost

$9 CPC

$9900 for 1100 guaranteed clicks

TechTarget – Qualified Sales Opportunities

Overview

Reports detailing an upcoming technology purchase – as told by a member of the buying team.

Reports feature in-depth account information enhanced with additional deep insights gathered from direct contact including:

Current Solutions
Pain points
Purchase criteria
Shortlisted vendors
Contacts

Cost

QSOs – 16 Leads - $5,000

What to expect

Each Qualified Sales Opportunity technology initiative undergoes in-depth analysis to ensure completeness & quality
As accounts with purchase plans inside the next 12 months surface, TechTarget conducts in-depth analyses specific to the solution
Following that investigation, each initiative undergoes a 6-step review process during which information is verified, contacts researched & reports constructed

Benefits to partner

83% of technology initiatives are removed by rigorous quality control measures
60% of confirmed initiatives are removed during qualification with
58% more removed upon the manual review
Only 1.5% of TechTarget’s already-qualified audience passes all qualification steps