IoT Campaign Overview

Purpose

The industrial networking market is expected to grow at 6% and will continue to expand as customers digitize their businesses.

Some statistics: 80% of manufacturers don’t know when their equipment is due for maintenance, and 65% of manufacturing environments run outdated operating systems. Also, 40% of manufacturers had their operations affected by a cyber incident in the
last year.

Now more than ever, it is time to go big with IoT, one of the fastest-growing architectures at Cisco.

Manufacturing is a key play for IoT in EMEAR, while connected factories are a country priority in Germany.

Objectives: Raising awareness for Cisco® IoT solutions in Germany and generating leads.

Assets of the campaign are available in German.

IoT Campaign Overview

Messages

Cisco IoT solutions improve manufacturing agility, help maximize production uptime, and reduce cyberthreats.

Industry 4.0 and rapid digitization are transforming manufacturing networks
A robust network is the key to deploying new technologies that will help bring costs down and improve productivity and overall equipment effectiveness (OEE), but may increase cyber risks.

A focus on robust industrial connectivity is underway
Manufacturers are migrating from unmanaged to managed switches that also provide speed, bandwidth, PoE, ports, edge intelligence, and embedded security.

OT personnel aren’t networking experts
An intelligent network that simplifies management, helps assure performance, and enhances security is needed.

The competition is a mix of smaller and larger companies
Most have only pieces of the solution but have more focused messaging.

IoT Campaign Overview

Solutions

Cisco Cyber Vision - German
Visibility into industrial assets, interactions, and access policies

Cisco Identity Services Engine (ISE) Authentication, authorization, and group-based access policies

Cisco Catalyst® Industrial Ethernet (IE) switches Ruggedized connectivity for industrial environments

Cisco DNA Center Intelligent network control and performance assurance

Edge Intelligence Collects and curates data and forwards it securely to applications

More info

Cisco IoT main page - German

Cisco IoT security webpage – German