Table of Contents
Chapter 1: Getting Started with Digital Strategy
Defining your Goals, Strategies and Tactics
Omnichannel Activation Process
Defining your Target Audience
Evaluating your Digital Channels
Creating a Journey
Content Marketing
Chapter 2: Digital Execution
Web Assessment
Search Engine Optimization
Search and Display Marketing
Email Marketing
A/B Testing
Landing Pages
Chapter 3 - Social Media Marketing
Social Media Intro
Social Media Strategy
Facebook
Twitter
LinkedIn
YouTube
Video Marketing
Social Listening
Social Ads
Chapter 4: Event Marketing
Digital Event Marketing
Types of Events
Marketing Timeline
Event Resources
Chapter 5: Measuring and Optimization
Measuring & Optimization
Apply the Right Metrics
Chapter 6: Resources
Partner Resources
Marketing Velocity Learning
Marketing Velocity Central
What's Free?
Agency Marketplace
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