Identity and Access Management (IAM) by Duo for MSPs-Service Creation Guide
This guide helps MSPs build and monetize identity and access management (IAM) services. Learn how to design, price, and operationalize identity-first security offerings.
Building a Profitable Identity & Access Practice
Phase 1: Service Development
Phase 2: Service Build
Phase 3: Operational Framework
Phase 4: Sales Readiness
This guide is designed for Managed Service Providers (MSPs) that want to build or expand managed services around identity and Access Management (IAM), whether you’re delivering Multi-Factor Authentication (MFA) as a point solution or looking to expand beyond ad-hoc deployments into a fully packaged identity offering.
MFA alone is no longer enough. Modern attacks are bypassing MFA (session theft, push fatigue, social engineering).
Customers need phishing-resistant, risk aware protection. Strong MFA + access policies + device trust + continuous risk evaluation = real protection across access attempts, not just login events
Stronger security doesn’t have to add friction, modern identity improves user experience with SSO, passwordless experience with fewer authentication prompts for a smoother user experience.
Duo’s security first identity approach delivers this making it easier for MSPs to secure clients while giving world-class user experience.
IAM ensures the right people get the right access to the right resources and only under the right conditions.
