‘Why Cisco’ campaign series Cisco Capital Payment Solutions
Cisco's portfolio offers your Partners countless opportunities to enter new markets, drive recurring revenue and deliver complete technology solutions to their customers. Some Partners may be new to Cisco and do not know where to start. Others may sell just one of our product lines and other may not have transacted with us recently.
These campaigns are designed to help you make the best case for Cisco. When you target the right Partners using the Partner Journey Dashboard (PJD) via DMP, Why Cisco campaigns are a powerful way to recruit, enable and grow your Partners.
These campaigns include assets such as email templates, copy blocks, web banners, infographics, videos, co-brandable presentations and other useful assets which you can customize to build complete inbound and outbound journeys. We regularly update these campaigns to ensure they reflect the latest Cisco priorities and product portfolios, so check back regularly to access the latest campaigns.
Campaigns available:
Why Cisco SASE (new)
This campaign guide will help you set up Cisco SaaS offers on your cloud marketplace and drive partner awareness and demand.
SaaS offers available
Cisco Secure Umbrella DNS
Cisco Secure MSP Pricing Model
Cisco Secure Access by Duo
Cisco Secure Email Cloud Mailbox
Cisco Secure Endpoint
Secure Cloud Analytics
Webex Suite & Collaboration Flex Plan 3.0 Named User
STEP ONE: Go to the campaign guide eBook, which includes:
STEP TWO: Go to the Campaign Enablement folder on MVC to download these assets to set up the offers:
Campaign Guide
Cisco wordmarks
Cisco Secure and Webex product page banners
Lifestyle images
Cisco Secure iconography
Cisco Secure one-click graphics
STEP THREE: Use the demand generation assets in the Marketing Assets folder on MVC to communicate with your partners.
STEP FOUR: Download the co-brandable Infographic in the Shareable Content folder on MVC to communicate to partners not yet purchasing Cisco from your marketplace.
This campaign provides distributors with an understanding of how the Cisco portfolio provides a full range of solutions that closely align with Hybrid Work use case opportunities.
It includes tools for developing marketing campaigns to drive demand for Cisco Hybrid Work solutions.
Why Cisco Hybrid Work assets available:
Copy Blocks
Social Media Copy
Email Copy
Campaign available in: English, German, Dutch, Spanish, Italian, French (localisations available end of 08/22)
This campaign will help you recruit and engage your Partners to sell Cisco Designed Hybrid Work solution, specifically designed to meet the needs of small and mid-sized businesses.
Distributor Assets include:
Campaign available in: English
More and more Partners are seeing the strength of Cisco's small business portfolio and the opportunity it holds for resale, managed services and other revenue streams.
This campaign contains marketing materials to recruit Partners to selling Cisco Small Business - whether they're entirely new to selling Cisco, only sell one Cisco technology architecture, or simply have never thought of Cisco as an option for their small business customers.
Why Cisco Small Business assets available:
Infographics - Why Cisco for SB/ 5 ways Cisco helps you grow and profit
Customer Q&A - Cisco Designed Portfolio
Why Cisco Small Business for MSPs assets available:
Campaign was retired in Q4 FY22 and will be replaced by Why Cisco SMB campaign update (09/22). Details to follow soon.
This campaign is designed to build a comprehensive Distribution to Partner SASE focused marketing campaign that leverages incentives, programs, and essential go-to-market assets.
Products: Meraki, Viptela, Umbrella, Duo, AnyConnect, and ThousandEyes
Assets Available:
Campaign Playbook which contains:
This campaign helps position Cisco as the preferred collaboration provider in the industry.
Use this campaign to drive more collaboration business with current, dormant, competitive or perspective Partners.
Assets available:
Co-brandable Presentation
Social Copy
Landing Page Copy
Co-brandable Infographic
Assets available in: English Dutch, French, German, Italian, Spanish
Many partners purchase Cisco solutions, but not Cisco Security solutions, presenting an excellent opportunity for expanding your partners' business. Use this campaign to help promote Cisco as the leading choice when selling Cisco Security Solutions.
Why Cisco Secure Video NEW
Display Banners NEW EN ONLY
Positioning Guide
Cisco Secure Portfolio Overview
Why Cisco Security Infographic
Cisco SecureX FAQ
Product Naming Style Guide
Secure Firewall Small Business Edition AAG
Future Protected With Duo Video
Success Accelerated With Umbrella Video
Experience Simplified With SecureX Video
Cisco Secure Portfolio Re-naming Explainer Video
Email Copy, Social Copy ,Copy Blocks
Campaign available in: English, Italian, French, German, Spanish
NEW: Help your partner activate this new security opportunity with the SASE Your Way campaign. Go here to activate now
This campaign provides distributors with the tools to discuss why partners should consider Cisco’s cloud networking solutions, the market opportunity for partners, and how essential it is to have the future ready discussion with their customers.
This campaign is designed to provide distributors with the resources and necessary tools to build a Cloud and Compute practice with focused marketing and sales campaigns with essential go-to-market assets.
Cisco offers a rich and comprehensive portfolio of hyperscale switches, solutions, and management tools to meet the rapidly evolving needs of the modern data center. Cisco’s 35+ year legacy and history as the leader in networking, together with its rich portfolio of cross architecture solutions, services, and support, makes it an ideal vendor for data center networking partners, offering: Enhanced Profitability, Offer Differentiation, Opportunity Pipeline, Ongoing Investments and Market Leading Solutions.
Campaign available in: English, French, German, Italian, Spanish
This marketing kit is specific to the Cisco Data Center Hyperflex Anywhere Program.
It's designed to provide you with a fast-start package comprising of background assets for seller readiness and core marketing planning/shareable assets for activation.
This campaign is intended to provide an overview of the Cisco Meraki portfolio and a series of tools to help generate engagement with existing partners and onboard new partners.
From email templates, to call scripts, this campaign has everything you need to guide your Partners through their journey as Meraki resellers.
D2P Social/Web Banners (copy and images)
D2P Emails
Partner Success Stories one-pager
Also consider: Cat2k to Meraki Migration Campaign
Campaign was retired in Q4 FY22 and will be replaced with a New Why Cisco Meraki campaign in 10/22.
Make it easy for your partners to close bigger, more profitable deals faster. Add these payment solution offers to Cisco architectural campaigns and allow your Partners to offer their customers periodic payments over time, competitive rates, and bundled solutions - whilst getting paid up front.
The Cisco Capital Payment Solutions for Cisco Technology campaign will help you to position financing with your Partners. Leverage the assets to enhance your Cisco campaigns. Alternatively, you can create a stand-alone campaign and promote payment solutions for Cisco technology to your Partners.
This campaign is focused on the flexible payment solutions from Cisco Capital. Our broad portfolio enables customers to get the technology they need when they need it. When customers use flexible payment plans to buy Cisco technology, your Partners get paid up front, boosting their cash flow and credit lines.
Flexible payment plans cover all Cisco products, software, and services including select third-party solutions. So whatever roadmap customers have in mind, your Partners can offer the solution to help and the payment plan to make sure they can afford it.
Campaign available in: English, Dutch, French, German, Italian, Russian, Spanish
