-
Get familiar with campaign messaging, creative, target audiences, and customer journeys for each play.
-
Choose the plays you want to plan for and execute depending on your business objectives.
-
Follow the guided steps and best practices (for both sales and marketing) to successfully execute and measure the Work Smarter with Webex campaign with new and known (install base) contacts.
-
Align with your sales team and practice leads to provide them with the resources and insights they need to continue the customer conversation and leverage the most impactful incentives and programs.
