Campaign Overview

Why market and sell Webex Meetings & Teams?

Help your customers work faster and smarter to reach digital transformation goals.

Digital transformation is projected to reach $1.25 trillion in 2019¹ and yet, less than 16% of companies saw gains from digital transformation².

¹ KPMG 2019, ² McKinsey 2019

The opportunities are immense but only for organizations that understand how far and fast they need to transform. Business-wide change is needed to modify an organization’s structures and processes, as well as the way its people work – across the front, middle, and back offices.The new era of cognitive collaboration leverages AI & ML to accelerate productivity by enabling workflows with greater context and information. This approach automates routine tasks, removing friction points and creating more effective team collaboration and meeting experiences.Webex helps you transform your customer’s work place by bringing together hardware, software, and network to deliver amazing integrated experiences, end-to-end. Be differentiated and capture this large, rapidly growing, and highly profitable revenue opportunity.

¹ Morar HPI Study, ² Dimensional Research, ³ Gartner Market forecasts

Why market and sell Webex Meetings & Teams?

Marketing leadingCisco Webex Meetings hosts more than 70 billion meeting minutes every year for over 113 million people and a customer base that includes 95% of Fortune 500 companies¹. Webex Meetings was recognized as a leader in the Gartner Magic Quadrant for Meeting Solutions 2018.

¹As of October 2018

The path forward

Simple, modern video meetings for the global workforce through our innovation with Cisco Webex.

One cloud platform that is open, secure, and interoperable across the enterprise and its ecosystem - integrated and optimized

One core user experience across Cisco devices and software applications for any workstyle

One brand name to convey the value buying and using one integrated solution for cloud collaboration services: Cisco Webex.

The game changerCisco Cognitive Collaboration uses intelligence and context to make it easier to foster human relationships, enhance customer interactions, and build high-performance teams that can make smarter, faster decisions and better serve customers: People Insights | Webex Assistant | Facial Recognition

See it in action

Campaign objectives

Thought-leadership level

Define Cognitive Collaboration in the market

Establish Cisco as uniquely positioned to deliver next generation Cognitive Collaboration experiences

Solutions level

Drive top-of-mind awarenessfor Cisco Webex

Reposition Cisco Webex as an integrated, cognitive collaboration platform

Product level

Generate demand and sales leads

Drive device attach and cross-sell

Drive cognitive collaboration experiences:

Personalized engagement: humanize how people and teams connect to maximize creativity and effectiveness.
Contextual and intelligent: use AI/ML to automate tasks, enable virtual assistants, adapting to your needs, keeping the focus on the work at hand while providing a ‘canvas’ for even bigger ideas.
Connected and integrated workflows: better connected workflows across distributed teams (application, geo, organization) to move work forward.

The people focused, insight driven meeting solution. Work smarter with Webex Meetings.

Campaign platform and messaging themes

Work Smarter with Webex Meetings & Teams.

Cisco Webex offers a complete collaboration suite that enables a new way of working. It connects teams and provides a continuous, connected, contextual workstream. Context and intelligence is woven throughout every interaction to help build high performance teams across boundaries to make smarter and faster decisions. Cognitive capabilities within the platform work with Webex hardware (devices) and software (apps and services) to create a true and connected cognitive collaboration experience. With cognitive collaboration, organizations and teams can become more productive by leveraging contextual intelligence through AI and ML to remove mundane tasks, increase meeting efficiency, and build more meaningful relationships.

Conferencing themes:

For business leaders:

Build high performance teams across boundaries
Foster better employee engagement

For end users:

Work smarter and more efficiently
Build better relationships

For IT directors:

Make data-driven decisions
Simplify deployment and management

Campaign buyer personas

Full marketing asset list

Top-of-Funnel (TOFU)

*[Video] Work Smarter with Webex Meetings

[Infographic] Cognitive Collaboration: How to manage information overload

[Infographic] 6 Steps to smarter unified communications (gated migration guide)

[Infographic] The People Have Spoken

[Infographic] Three ways cognitive collaboration is changing the workplace

[Ebook] Cognitive Collaboration

[Whitepaper] Cognitive Collaboration Can Transform Business (Talking Pointz)

[Analyst Report] The State of Virtual Meetings Report (Dimensional Research) (gated)

Middle-of-Funnel (MOFU)

[Video] Cognitive Collaboration: It's the X factor in the new Cisco Webex

*[Video] Cognitive Collaboration: Powering Better Meeting Experiences

[Infographic] Cognitive Collaboration: The answer to better human experiences

EBC/BDM Presentations: Webex Meetings | Webex Teams

[Solution Overview] Continuous Teamwork Anytime, Anywhere (Webex Teams)

Bottom-of-Funnel (BOFU)

[Whitepaper] People Insights: Creating a Human Collaboration Experienc

[Whitepaper] The Future of Collaboration is Cognitive (Nemertes) (gated)

[Whitepaper] Collaboration with the X factor: AI is transforming the way we work (gated)

Cisco Collaboration Flex Plan: Presentation | Infographic

Co-brandable assets

Take advantage of these assets to promote your brand and calls to action. This asset customization guide shows how to co-brand the assets and use your partnership logo.