**Compete**
Gain competitive advantage against Zoom and entryways into MSFT deals to retain and acquire customers
Complete portfolio: Only Cisco provides seamless, consistent, full-stack portfolio
Flexible cloud migration: Cisco Collaboration Flex Plan, advanced (hybrid) Cloud Services for on-premises deployments; on-premises, cloud & hybrid options with common UX and provisioning
Global ecosystem: 1500+ Ecosystem Partners, open APIs, social, and infrastructure integrations
Intelligent meetings: AI-enhanced, cognitive experiences
MSFT compatibility: Webex integrations enhances MSFT workflow
Trusted brand: Market Share Leader, Global Availability and Cloud Footprint
Large enterprise + mid-market
Customer that have deployed Zoom (leverage Boot Zoom Bot to check your customers domain name and check if they have a Zoom account)
Customers on versions of Webex older than T33
Customers on TSP Audio
Office 365 E3 customers
Account-Based Marketing (ABM)
Paid media and social
Key work optimization
Webinars
Webex Meetings
Collaboration Flex Plan: Webex Meetings + Devices
Office 365 E3 + Collaboration Flex Plan
Play 2: Compete
Launch the Work Smarter with Webex Meetings & Teams campaign on MVC.
(First time users: accept the terms to create your account.)
Discuss the FSAs with your Cisco Partner Marketing Manager to maximize your marketing impact based on your campaign objectives. View more information
Use inbound digital web tactics like the campaign sharable content and social syndication to drive traffic to the microsite web plug-in. Use Search Engine Optimization (SEO) and display ads to drive traffic to your pre-built microsite.
Set up your free campaign microsite with syndicated content and customize the site with your company's contact information and logo. Use it to drive traffic from social media, and other digital tactics to generate more leads.
TIP: Use this inbound marketing quick-start guide to maximize MVC's digital capabilities
Inbound leads may reveal themselves by providing their email address to access gated offers on your microsite. Align with your sales team to ensure qualified leads are contacted in a timely manner. Leverage the "Background and Enablement" section of the MVC campaign.
zoom, zoom us, zoom meeting, zoom conference, what is zoom, zoom video communications, zoom video, zoom download, zoom video conferencing, zoom call, zoom cloud meetings
Microsoft Skype, Skype For Business Office 365, Skype For Business Download, Microsoft Skype, Skype For Business Online, Microsoft Skype For Business
*Do not include the Cisco or Webex brand in your keywords
Target known customers to drive conversations around the power of the Webex platform.
Take advantage of the 4-point email journey to nurture new leads and send to existing contacts. Depending on the business outcome your organization is looking to achieve, select the assets from the suggested asset list.
Linking MVC to your organization's social media accounts allows you to easily post from your connected accounts and saves you valuable time. Use our Activate Social Media Syndication in MVC Infographic or follow this helpdesk article to link your social media accounts.
Offer a webinar (or series of webinars) and events (breakfast briefings, happy hours, on-site demos, lunch and learns) to showcase and demonstrate the Cognitive Collaboration in Cisco Webex Meetings & Teams and Webex Devices.
For competing against Zoom and Microsoft
[Video] Cognitive Collaboration: Powering Better Meeting Experiences
[Infographic] Cognitive Collaboration: The answer to better human experiences
[Presentation] Cisco Webex Meetings BDM Deck
[Presentation] EBC Deck: Cisco Webex Teams
[Whitepaper] People Insights: Creating a Human Collaboration Experience
To increase margins and accelerate pipeline:
Refuse to Lose: Easily request for credits when you are in a competitive situation with Zoom (or other competitors) for a Webex customer
Flex Partner Pricing Program: programmatic pricing and discounts on Cisco Flex, including:
Flex Named User Meetings promotions and Small Deal Accelerator - Never lose an SMB deal! Leverage Named User Meetings and SMB Deal Accelerator (up to 53%) to keep costs low by purchasing services only for those who need them.
Flex Plan for Education "Learn Without Limits"
Collaboration Migration Incentive Program: up to 65% discount for competitive hardware (Voice/Video Endpoints, BE6K, BE7K), incent customers to replace competitive endpoints or refresh Cisco endpoints, open to all Cisco registered Partners enrolled in PPE
Flex Plan Value Transfer: transfer existing licenses towards a Flex Plan subscription with compelling monthly value that continues at renewal
Fast Track for Devices: increased discounts on eligible hardware, which can be combined with Hunting (OIP) / Teaming (TIP) without needing approvals or deal IDs. Check with your local distributor to learn more.
Competitive Blueprint: Infographic | Presentation
Zoom Battlecard - Competing on Data
Competitive Blueprint: Webex Teams Security & Compliance v. Microsoft & Slack
Your best resource for arming yourself to win deals against known competitors. Learn more
To help you engage with customers and best showcase collaboration experiences:
Boot Zoom Bot: leverage customer domain name to find out if they have a zoom account.
Webex Trials Program: enrich the customer experience by directly trialing Cisco Webex services and optional Cisco-provided endpoints.
Partner CCEP Toolbox: demo Webex Control Hub, Webex Teams DLP Compliance, and more. Access to Cisco Webex Meetings, Webex Teams, and Webex Calling in a sandbox environment.
CUWP: use Cisco in your own business.
