**Capture Greenfield Opportunities**
This change is driven by two trends:
Competitive environment – businesses have to react and respond faster to their markets, find new markets, and protect their positions from new entrants.
New technology – competitive advantages are being realized thanks to the affordability and availability of new technology, applications, and services.
For these reasons, and others, businesses are forming more agile teams that can move quickly due to more effective collaboration, regardless of physical locations.
Expand your market reach and recruit new customers leveraging the cognitive collaboration value proposition
Win the workplace transformation market opportunity
Expand customer relationships beyond sell and support to a lifecycle opportunity: Purchase/Land, Adopt, Expand, Renew—a cycle that continues indefinitely.
Sell into vertical markets. Cisco Collaboration is a proven winner in education, healthcare, and retail in particular.
Go beyond transacting hardware Capex deals to ongoing relationships where you help customers transform the way they call, meet, message, and interact.
Leverage the customer personas outlined in the Campaign Overview section
Play 4: Capture Greenfield Opportunities
Launch the Work Smarter with Webex Meetings & Teams campaign on MVC.
(First time users: accept the terms to create your account.)
Discuss the FSAs with your Cisco Partner Marketing Manager to maximize your marketing impact based on your campaign objectives. View more information
Use inbound digital web tactics like the campaign sharable content and social syndication to drive traffic to the microsite web plug-in. Use Search Engine Optimization (SEO) and display ads to drive traffic to your pre-built microsite.
Set up your free campaign microsite with syndicated content and customize the site with your company's contact information and logo. Use it to drive traffic from social media, email, and other digital tactics and generate more leads.
TIP: Use this inbound marketing quick-start guide to maximize MVC's digital capabilities
Inbound leads (new and existing contacts) may reveal themselves by providing their email address to access gated offers on your website or microsite. Align with your sales team to make sure qualified leads are contacted in a timely manner. Leverage resources in the "Background and Enablement" section of the MVC campaign.
Conferencing, Meetings, Teleconferencing, Web Meetings, Video Conferencing, Conferencing Webinar, Online Conferencing, Virtual Meetings, Mobile Meetings, Online Meetings, Business Online Meetings, Business Video Meeting Software, Innovative Video Meetings, Video Meetings, Cognitive Collaboration
*Do not include the Cisco or Webex brand in your keywords
Target known customers to drive conversations around why customers should get on the latest versions of Webex Meetings and Teams and Webex devices.
Take advantage of the 4-point email journey to nurture new leads and send to existing contacts. Depending on the business outcome your organization is looking to achieve, select the assets from the suggested asset list.
Linking MVC to your organization's social media accounts allows you to easily post from your connected accounts and saves you valuable time. Use our Activate Social Media Syndication in MVC Infographic or follow this helpdesk article to link your social media accounts.
Offer a webinar (or series of webinars) and events (breakfast briefings, happy hours, on-site demos, lunch and learns) to showcase and demonstrate the Cognitive Collaboration in Cisco Webex Meetings & Teams and Webex Devices.
Encourage your sales teams to use proposal generators for their high-touch customer engagements. These are highly valuable co-brandable leave-behind documents that include value prop statements, business outcomes, and more. There is no cost to leverage.
For capturing greenfield opportunities, leverage the full breadth of the marketing asset offering (view here)
To increase margins and accelerate pipeline:
Flex Partner Pricing Program: programmatic pricing and discounts on Cisco Flex, including:
Flex Named User Meetings promotions and Small Deal Accelerator: up to 53% to keep costs low by purchasing services for those who need them.
Flex Plan for Education "Learn Without Limits"
MIP Video Device + Meetings Accelerator: get up to 68% discount on video hardware when you combine at least 5 FLEX users meetings in your deal
Flex Plan Value Transfer: transfer existing licenses towards a Flex Plan subscription with compelling monthly value that continues at renewal
Fast Track for Devices: increased discounts on eligible hardware, which can be combined with Hunting (OIP) / Teaming (TIP) without needing approvals or deal IDs. Check with your local distributor to know more.
Engage with customers and best showcase collaboration experiences:
Webex Trials Program: enrich the customer experience by directly trialing Cisco Webex services and optional Cisco-provided endpoints.
Partner CCEP Toolbox: Sign-up and get access to Cisco Webex Meetings, Webex Teams, and Webex Calling sandboxes and demos.
CUWP: gives you the opportunity to use Cisco solutions in your own business.
