Transform Infrastructure

Why Cisco SASE

Why Cisco Access Networking

Why Cisco Data Center Networkig

Why Cisco Data Center Compute

Why Cisco SASE

Campaign effective 20 April, 2023

Gartner expects that by 2025, 80% of enterprises will have adopted a strategy to unify web, cloud services and private application access using a secure access service edge (SASE)/secure service edge (SSE) architecture.

This campaign falls under the Transform Infrastructure pillar and is designed to enable Distributors to communicate to partners the value of ‘Why Cisco’ for SASE solutions, and capture their share of the $7B Global TAM.

Why Cisco
Profitability & Consumption Models
Campaign Overview
Get Started
Additional Resources

Marketing Assets for Firewall and Cisco Secure: Copy Blocks, Email Copy, Social copy.

Shareable Content: To-partner Infographic.

Go to MVC to access this campaign in:

English, French, German, Italian, Spanish (LATAM)

Sales motions:

New Partner acquisition:

Introduce new partners to the benefits for Cisco SD-WAN SASE solutions in delivering secure and seamless connectivity for anytime, anywhere access to any user, device or location

Partner expansion:

Up-Sell to SASE: Have both Cloud Security and SD-WAN but have not transitioned to SASE
Cross-Sell: Have Cisco Cloud Security, but do not have Cisco SD-WAN and have not transitioned to SASE

Campaign eBook includes:

Introduction
The Opportunity

Partner Journey Dashboard (PJD) - SASE Journey Map

Campaign eBook includes:

Introduction
The Opportunity

Why Data Center Networking

Campaign effective: September 26, 2023

This campaign falls under the Transform Infrastructure pillar, one of Cisco’s four key customer and partner priorities. To thrive in today’s complex IT environment, organizations can benefit from the simplicity and agility made possible through an expanded cloud operating model. Learn about the Cisco Data Center Networking portfolio and how you and your partners can capture the $12B customer wallet opportunity with Cisco.

Products:

Cisco Nexus 9000 Series Switches
Cisco Application Centric Infrastructure (ACI®)
Cisco Nexus Dashboard

Sales motion:

Cross sell: Nexus Dashboard
Cross sell: Software license to DCN Premier License
Cross sell: ACI
Cross sell: NX-OS, NDFC
Cross sell: Nexus 9000 switches, 400G and 800G
Upsell: Day2Ops Add-on license for existing Essentials and Advantage customers

Campaign eBook includes:

The Opportunity
Why Cisco
Campaign Overview
Partner Targeting and Sales Motions
Get Started Guide
Profitability & Consumption Models
Additional Resources

Marketing Assets for Firewall and Cisco Secure: Copy Blocks, Email Copy, Social copy.

Go to Marketing Velocity Central to access this campaign

Why Cisco Access Networking

Campaign effective: January 26, 2023

This campaign falls under the Transform Infrastructure pillar and is designed to help grow your Access Networking business with Cisco, make the best case to communicate the value of 'Why Cisco’ to your partners, and capture your share of the $6B Global TAM, and help partners capture their share of the $4.5B customer wallet opportunity with Cisco.

Sales motions

Partner expansion:

Lead with Cisco DNA software licensing
target existing partners selling Catalyst 9000 Switches to customers that are not currently using Cisco DNA Center.
Refresh to Wi-Fi 6E. Target partners with upsell opportunities to new Cisco Catalyst 6E AP SKUs
Modernize infrastructure. Target existing partners currently selling legacy Cisco Prime Infrastructure.

Partner acquisition:

Introduce new partners to the benefits of the Cisco Access Networking portfolio in delivering unified experiences and working with Cisco.

Campaign eBook includes:

The Opportunity
Why Cisco
Campaign Overview
Partner Targeting and Sales Motions
Get Started Guide
Profitability & Consumption Models
Additional Resources

Marketing Assets for Firewall and Cisco Secure: Copy Blocks, Email Copy, Social copy.

Access PJD via PMD here.

Go to MVC to access this campaign in:

English, French, German, Italian, Spanish (LATAM)

Why Cisco Data Center Compute

Campaign coming in Q4 FY24