My customer has an
existing master contract with
Cisco covering all of the Cisco
Global Price List. What is the
best option to add EA SKUs?
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EA SKUs can be added as a price letter addendum with minimum guaranteed pricing to either the direct frame contract or partner-led frame contracts. There are two best practice options to create a custom price letter:
- Part number + List price option, for example, “EA-SW-1234-1Y for 5000 to 9999 users, list price $5 per user” for the SKU EA-SW-1234-1Y with 5000 to 9999 devices. In this case (where the same part number has two different list prices), the partner who holds the contract might change the part number slightly, like EA-SW-1234-1Y-BAND1 and EA-SW-1234-1Y-BAND2 for the two different prices.
- SOW + Net price option, for example, If the EA offering is scoped (has a unique SOW) and doesn’t have a list price, some government contracts will allow our partners to create a custom part number and an offer price against it. For example, a partner might say “SOW0-EA-CISCO-02DEC2019 – my offer price is $4,000,000” or “For the custom SOW EA from Cisco dated 02DEC2019, my offer price is $4,000,000.”
The above-mentioned approach is highly manual and can be done only on an EXCEPTION, CASE-BY-CASE BASIS. You must seek and receive EA Legal and Contract Ops team approval.
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How does Cisco establish a
fair market price in the case
of a custom EA pricing add-on
to the master contract?
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Typically, the fair market price can be established in two ways:
- Competitive bidding: Government procurement regulations allow for competition to drive to a price based on the L1 bidding criteria. We prove commerciality by establishing (1) that the elements of the EA are all things otherwise offered to the public; and (2) that there is no custom software or services not offered to others.
- TCO pricing comparison: In some cases, we need to demonstrate how the price of an EA compares to the cost of the individual licenses/services purchased separately. We can lead with TCO pricing comparison, such as EA vs. a la carte pricing. For example, “This EA should cost you approximately $4,000,000 net once partners set their pricing; the same licenses bought individually under existing contract X (at the contract X pricing of 35% off) would cost you $6,000,000.”
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