Ignite your ABX Strategy
Winning With Today’s B2B Customers
Ignite your ABX by Merkle E-Book
Table of Contents
Introduction
The future of B2B experiences is full-funnel and always-on.
Not your grandfather’s ABX: It goes far beyond lead generation.
The current state of ABX: It’s early days for most B2B companies.
Creating an ABX strategy and plan for your organization.
Get started today to create your ABX program of tomorrow.
About the author
Merkle is a performance marketing agency that has been supporting Cisco for over 6 years.
Ignite your ABX