Upfront Discounts

This is the total discount applied to an order placed by a partner on Cisco or a Cisco distributor.

HuntingRewards Certified and Specialised channel partners who actively identify, develop and win new customers and non-forecasted commercial opportunities in targeted market segments. This program incorporates deal registration to protect your pre-sales investment so you can focus on winning the opportunity.This program is ongoing and stacks with the majority of Cisco Incentives.For more information click here, contact your PBM or email: emear-help@external.cisco.com with the Subject Line “Hunting”.TeamingRewards Partners for their pre-sales effort, value-add and investment when teaming on Cisco-identified opportunities. Eligible on Cisco led opportunities in all segments, as defined by Cisco. Cisco (AM, RSM and Channel) objectively selects the most qualified partner, based on Specialisations / ATPs and engagement plan in relation to proposed solution.This program is ongoing and stacks with the majority of Cisco Incentives.For more information click here, contact your PBM or email: EMEA_tip_support@cisco.com.Public Sector Partner Program - (PSPP)Provides eligible partners with special pricing when selling to Cisco’s public sector customers. Lets you position Cisco’s products and solutions competitively in a highly price sensitive market place.This program is ongoing and stacks with MIP, Hunting, Teaming.For more information click here.Extra discount can be made available for partners who can show pre- sales activity when they don’t have Hunting / Teaming. For more details on how to enrol, please contact your local PBM or email: pspp-support@external.cisco.com.Nethope Member Discount PromotionProvides eligible (Select/Premier/Gold) partners a preferred discount for facilitation of the purchase of Cisco products and solutions by non-profit NetHope member organisations. ONLY current NetHope member organisations are eligible to be registered as end customers for this promotion.To verify end customer eligibility click here.For more details or support contact Debi HallmanSecurity IgniteThrough Security Ignite, all Select and above partners automatically receive additional up-front discounts on new next-generation security solutions that are registered through Hunting (Opportunity Incentive Program) or Teaming (Teaming Incentive Program).Ends 25 July, 2020. Must include Hunting or Teaming. The basic Security Ignite discount is then applied automatically.Additionally, partners can enhance their profitability and increase their up-front discounts up to 65% in two ways.New and Competitive Account Breakaway Program:

Network Security (Firewall and IPS): Eligible for New Account and Competitive Promotion

Email Security: Eligible for New Account and Competitive Promotion

Web Security: Eligible for New Account Promotion

AMP for Endpoints: Eligible for New Account Promotion

Stealthwatch: Eligible for New Account Promotion

Identity Services Engine or TrustSec: Eligible for New Account Promotion

Cloud Security (Umbrella and Cloudlock): Eligible for New Account Promotion

Upgrade and Reactivate Account Breakaway Security Promotions:

ASA5506 to ASA5585 Migration Promotion

Network Security Reactivate Promotion

ASA 5585-X Migration Promotion

For more information click here, contact your PBM or email: emear-help@external.cisco.com with the Subject Line “Security Ignite” or “Security Migration”.Account BreakawayBy breaking into new and existing accounts with Account Breakaway, Partners get rewarded for finding, developing, and selling Cisco’s latest solutions.Stacked on top of Hunting/Teaming, Account Breakaway is for new accounts with all Account Breakaway–designated technologies, as well as existing accounts that have not purchased selected technologies in a specified time period.Focussed on innovation, reducing costs, increasing automation, and lowering security risks for customers through these core architectures:

Enterprise Networks: routing, switching, wireless

Data Center: UCS, Nexus, Hyperflex

Security: network, web, email and cloud security; AMP for Endpoints;

Stealthwatch; ISE

Internet of Things: IoT solutions

For more information click here, contact your PBM, or email: emear-help@external.cisco.com with the Subject Line “Account Breakaway”.HPE Competitive - UCSStacked on top of Hunting or Teaming this rewards the displacement of HPE Servers. This gives the same discount as Account Breakaway had, but for repeat Hunted sales that qualify. Cisco AM to validate / confirm that at least 1 of the following 2 criteria are met:

Cisco is bidding against HPE in the opportunity

At least 25% of the customer’s data center comprises of HPE Servers

The account has purchased HPE servers in the last 12 months

Ends 25 July, 2020. Matches. Must include Hunting or Teaming.For more information click here, contact your PBM or email: emear-help@external.cisco.com with the Subject Line “HPE UCS”.Hyper Converged Infrastructure (HCI) CompetitiveHyperFlex promotion provides partners with highly competitive HyperFlex pricing, deal protection and higher partner gross margins when competing head-to-head against competitor’s solution in Hyper Converged Infrastructure opportunities.Partners can get a compelling discount on Cisco HyperFlex products when at least one of these two criteria is met in a Cisco registered Hunting(OIP) or Teaming(TIP) deal:

Cisco HyperFlex is bidding against competitors in the opportunity, or

Customer bought HCI competitor products in the last 12 months.

Partner must register the deal with the Opportunity Incentive Program (OIP)-Hunting or the Teaming Incentive Program (TIP), and you must also select “Hunting Plus – New and Competitive”, or “Teaming Plus – New and Competitive” as a stacking offer.Ends 25 July, 2020.For more information click here , contact your Cisco Account Manager, or email: hx-partner-deals@Cisco.comCollaborate EverywhereStacked on top of Hunting or Teaming this is the primary partner promotion for selling Cisco collaboration solutions. It provides discounts and support across the entire collaboration portfolio, including deals on customer upgrades and replacing legacy systems.Ends 25 July, 2020. Must include Hunting or Teaming.For more information click here, contact your PBM or email: emear-help@external.cisco.com with the Subject Line “Collaborate Everywhere”.Not For Resale Program - (NFR)Rewards Cisco Partners with generous discounts on products used in non-revenue generating activities for their labs, demo and infrastructure.This program is ongoing.For more information click here, contact your PBM. For help or consumption reports email: emear-help@external.cisco.com with subject “NFR”.Networking AcademiesAllows Cisco’s Networking Academies to purchase Cisco laboratories specially priced and bundled according to the courses they offer. Academy Network Partners only. Learn more.Ends 25 July, 2020. Not available with any other offer.Contact your PBM or email: emear-help@external.cisco.com with the Subject Line“Networking Academy”SeedITThis aims to encourage and capture first-time purchases of new Cisco platforms. Offering partner program discount up to 75 percent varies by technology, SeedIT provides the best available promotional pricing to help introduce the latest Cisco technologies.Ends 25 July, 2020.For more information click here, contact your PBM or email: emear-help@external.cisco.com with the Subject Line “Seed It”Migration Incentive Program - (MIP)Through the two sales behaviour rewards: Cisco Migration and
Competitive and drive upgrade, migration and product returns for Cisco Refresh (circular Economy). Fixed discounts plus technology Driven Offers. Application via PPE - Partner Program Enrolment for Migration Incentive.This program is ongoing and matches with many Cisco programs.For more information click here, contact your PBM. or email: emear-help@external.cisco.com with subject “MIP”Fast Track PromotionTake advantage of increased discounts on high volume rack/blade servers and associated accessories, switching, routing, wireless, security, and small business products with the Cisco Fast Track promotion. Deliver the performance and reliability which customers expect while gaining business profitability. Only available through distribution.For more information click hereCloud and Managed Services Program Simplified Pricing - (CMSP)Enables certified Cloud and Managed Services partners (Master and Advanced) to purchase Cisco products for cloud and managed services offerings with special pricing.This program is ongoing and matches with MIP and Dynamic Bundles for SMB, but not both.For more information on CMSP click here or CMSP Simplified Pricing click here, or contact your PBM.For help or consumption reports email: emear-help@external.cisco.com
with the Subject Line “Simplified Pricing”Configuration Based DiscountingThis promotion is designed to help Cisco partners enter more sales opportunities with Cisco UCS M5 rack servers using highly competitive, preemptive best front-end pricing. Product eligibility includes Eligible Cisco Unified Computing System (Cisco UCS M5 ) C220, C240, and S-Series configurable system products. Available to all Cisco Registered Partners and above, the primary benefits are:

Automatic, highly competitive Cisco UCS C-Series M5 and S-Series M5 front-end pricing with incremental discounts on designated components

Incremental discounts of up to 17% on memory modules, hard-disk drives, and solid state drives, when configured with Cisco UCS M5 rackmount system products. UCS M4 rackmount system SKU is not eligible for this promotion.

Available until 25 July, 2020.For more information click here Dynamic Bundles for SecurityThese bundles provide an additional 2%-9% discount. Partners can take advantage of these bundles to increase profitability and their customers security posture.To receive Dynamic Bundle pricing, Partners are simply required to submit a Quick Quote or Deal Registration through Cisco Commerce (CCW) and reference the part numbers within the Eligible Product List for each Dynamic Bundle. The different Security Sales Play Bundles are:

Breach Readiness & Response Bundle

Secure Office 365 Bundle

Install Base Refresh (Cisco Threat Defense Bundle)

Ransomware Defense Bundle

Secure Data Center Bundle

Available until 25 July, 2020.For more information click here Dynamic Bundles for SMBA dynamic discount model that rewards partners that cross sell select routing, wireless and switching products. Partner benefits include:

Increases deal size and partner profitability

Accelerates time to market–Discounts are pushed automatically to CCW, no need to request approval for higher discount

Enables the ability to sell to more customers with flexible bundling options

Available throughout EMEA, but not in RussiaAvailable until 26 October, 2020, Stacks with Fast Track, Hunting, Teaming, Cloud & Managed Services Program, VIP, MIP BaseFor more information click here Cisco Services Partner ProgramThis Program provides the framework for our services business relationship with our partners and defines program elements such as offer eligibility, compensation, performance management, and associated legal terms and conditions as our partner’s access, sell, and deliver value-based services together with Cisco.Under the program, partners can choose the services offerings that best meet their business models and investment strategies while allowing them to further differentiate themselves from their competitors. Both Cisco Branded Services and Cisco Collaborative Services are available under the Program. Benefits of the Program:

Earn value-based rewards more frequently, as Cisco pays rebates on a quarterly basis

Realise greater returns on existing Cisco investments

Increase your market differentiation and expand into new markets

Take advantage of a simplified approach through one contract and program to manage your services relationship

Learn more at the Cisco Services Partner Program Website or Sales Connect – Global Sales KitContact Details for Support or Queries For more information click here, contact your PBM. or email: ask-solution-support@cisco.com.Services 3 year and 5 year Multi-Year PromotionRewards partners buying extended coverage multi-year service contracts. Eligible for all Cisco Registered Partners buying through a Cisco Authorised Distributor. Competitive discounts available on 3 year and 5 year services contracts for:

Smart Care Net Total Care (SNTC)

SNTC for Cisco Unified Computing System (UCS)

Distributor Support Service (DSS)

Essential Operate Services (CBS) for TelePresence (TP)

Cisco Software Support Service (SWSS) ECMU SKU

NOTE: 5year MY Services promotion is not available in Russia or CIS.Ends 25 July, 2020. For more information on 3yr Multi-Year click here / 5yr Multi-Year click hereNot combinable with any other promotional offer.