Introduction

How to use this Campaign Guide

For New Marketers

Review campaign background
Market opportunity, solution, audience
Set your campaign goals
It is important that your goals align with the goals of your sales team and practice leads. Set SMART goals: Specific, Measurable, Achievable, Relevant, Time bound
Access campaign in MVC
If you are a first-time user, you will need to accept the terms to create your account (access campaign)
Link your social media (learn how)
Upload your contacts (learn how)
Leverage customer-facing sharable content across your digital activities (view here)
Set up a microsite (learn how)
Send emails through MVC (learn how)
Measure your success (learn more)

For Experienced Marketers

Review campaign background
Market opportunity, solution, audience
Set your campaign goals with your Cisco Partner Marketing Manager
It is important that your goals align with the goals of your sales team and practice leads. Set SMART goals: Specific, Measurable, Achievable, Relevant, Time bound
Build an inbound marketing strategy
Leverage content in this kit to draw people in via social media, blogs, and sharing compelling content
Build an outbound marketing strategy
Leverage content in this kit to reach out to prospects via email and paid media
Measure your success against the SMART goals you set at the beginning of the campaign lifecycle