The opportunity to accelerate revenue

• Challenges and careabouts

• Managed Campus market opportunity

• Business benefits from Managed Campus

• Differentiators

• Why managed services

• Managed Campus use cases

Challenges and careabouts

Managed Campus presents a large market opportunity for Cisco Provider Partners. Businesses today are working with increasingly complex campus environments and juggling a growing number of new priorities and goals. Research confirms the increased IT and network complexity associated with their new priorities.

¹ 2020 Cisco VNI: Global Fixed and Mobile Internet Traffic Forecasts
² September 2020, IDC Survey Spotlight (Shared Cross-Cloud Management Control Planes Become Enterprise Priority)

Challenges and careabouts

Persona 1: CEO, President, Owner, C-Suite

Persona 2: CIO, CTO, Vice President, IT Director

Challenges and careabouts

We have defined four persona groups for targeted messaging that will be provided in this eBook:

CEO, President, Owner,
C-Suite
CIO, CTO, Vice President, IT Director
IT Operations, VP Operations
CFO, Finance, Procurement

Following are the challenges and careabouts for each of the above personas.

Challenges and careabouts

Persona 3: IT Operations, VP Operations

Persona 4: CFO, Finance, Procurement

Managed Campus market opportunity

The total addressable market (TAM) for Managed Campus³ offers significant opportunity to Cisco Provider partners.

³ Cisco market model with leading research firm, Nov 2021

Business benefits from Managed Campus

Business benefits to partners

Deliver improved customer outcomes with a managed service that enables you to:

Improve monitoring with guided workflows, network topology visibility, and device inventory
Simplify provisioning using templates, image management,
and device lifecycle management
Increase automation to provide zero-touch provisioning, automated updates, and user/endpoint identification
Add better observability for performance assurance and guided remediation with visibility across users, clients, devices, and applications
Implement AI operations with software-defined solutions, encrypted traffic analytics, wireless 360, and use of Cisco tools such as ThousandEyes® and AppD™

Business benefits to customers

Network performance improvements:
- 67 percent savings in network provisioning times⁴
- 80 percent reduction in time for issues detection and resolution⁴
- 45 percent reduced application latency⁵
Secure access from anywhere: Facilitate distributed networks and secure remote workforce with zero-trust policies and dynamic segmentation of endpoints based on business requirements.
Simplified management: Policy-driven provisioning, guided remediation, and machine reasoning increase network uptime and reduce time spent managing network operations.
Ensured network and application performance: AI/ML network insights reduce time spent managing network operations and improve the user experience.
Safe and sustainable workplaces: Cisco DNA Center® and Cisco Spaces empower businesses to meet hybrid work demands and sustainability goals.

⁴ Internal Cisco TCO analysis with larger enterprise customers
⁵ IDC Business Value Study of Cisco SD-WAN

Differentiators

Managed Campus differentiators

World-class hardware, software, and APIs: Industry-leading technologies across networking, security, applications, and cloud, designed to meet diverse operating environments.
Secure access from anywhere: Zero-trust policies and dynamic segmentation of endpoints based on business requirements to facilitate distributed networks and secure a remote workforce.
Managed network: Policy-driven provisioning, guided remediation, and machine reasoning—all managed by experts—to increase network uptime and reduce time spent on network operations.
Managed network expertise: Support from network experts who manage your network to ensure maximum security, uptime, access, and automation.
Support for offsite IT teams: A clean, organized dashboard with single-button workflows optimized for remote access.
Managed and strategic: Support for IT teams constrained by skill, cost, or time challenges by augmenting resourcing, so teams can focus on more strategic work.

Differentiators

Cisco Managed Campus differentiators

Why managed services

Why managed?

Organizations often turn to managed services to deliver the following benefits:

Financial flexibility by enabling predictable costs and operational agility with flexible, OpEx-driven consumption models
More efficient use of resources by guiding, implementing, and managing Secure Access Service Edge deployment, reducing the operational burden and freeing up time to innovate
Maximized agility by continually optimizing the network to meet business outcome objectives
Increased skill proficiency by helping to address staff shortages or skill gaps, especially in security, networking, and cloud
Maximized, faster transition to the cloud to balance customer needs for security and reliability across environments

Why managed services

Why Managed Campus?

In a hybrid world where the workplace can be anywhere, businesses must securely connect everyone to everything, everywhere, every time.

Managed Campus solutions enable businesses to focus their time on more strategic work, knowing their network is secure in the hands of experts. It combines hardware, software, and proactive support in one holistic solution. Trusted partners gather data and insights from telemetry and analytics, deciphering it to help ensure the customer’s network is optimized, secure, and operating seamlessly. Leverage Cisco Managed Campus solutions to drive your customer’s business outcomes, create smart and sustainable workspaces, provide zero-trust access, and secure IoT at scale—all with greater agility.