Campaign assets

• How to use assets for your campaigns

• Copy blocks by persona
• Social media copy

How to use assets for your campaigns

These campaign assets will help you create marketing content to showcase your Managed Campus service and reach customers:

Sets of partner-to-customer copy blocks
(one set for each persona)
Suggested social media text samples for your Managed
Campus service
Email copy (one sample email for each persona)
Landing page (sample text to help you build your
campaign microsite)
Resources to help you create your marketing campaigns

Copy blocks by persona

The following sets of partner-to-customer copy blocks can be a starting point for your conversations with potential customers
or can be used in the creation of your campaign-specific materials. They have been tuned for each of the four target personas
introduced earlier in this eBook.

Persona 1: CEO, President, Owner, C-Suite

25 words
Increasingly complex campus networks can affect your business performance. <Partner> Managed Campus solutions can help IT run smoothly, allowing your workforce to increase its effectiveness.

50 words
Ensuring your networks are optimized, secure, and running smoothly is crucial for long-term business success. With sophisticated technology solutions, many organizations face difficulty managing and maintaining their complex networks. <Partner> Managed Campus provides the expertise you need and helps manage the IT environment to better support your organization’s effectiveness.

100 words
A complex, inefficient network environment hampers your organization’s ability to move forward. You can empower your IT teams to focus on more strategic work, trusting that your network is in the hands of experts who know your business needs and goals. <Partner> Managed Campus powered by Cisco upgrades the entire architecture holistically, from users to applications. Using this service gives you access to the solutions and management support needed to prioritize work and drive specific outcomes with: transformed processes and business models; innovation to increase workforce productivity and retention; and personalized customer experiences to increase satisfaction, loyalty, and potential revenue.

Copy blocks by persona

Persona 2: CIO, CTO, Vice President, IT Director

25 words
<Partner> Managed Campus provides a solution to the network complexity experienced so often today. You can realign IT priorities to support the organization’s business goals.

50 words
Traditional networks were never designed to handle the challenges and constant changes faced by IT, and IT teams are simply being outpaced. Many businesses need help managing their campus network environments. <Partner> Managed Campus can provide the assistance you need to meet the growing demands of an expanding and changing network.

100 words
The network plays a critical role in supporting your organization’s business outcomes. It facilitates communications, enables customer and employee experiences to drive revenue, reduces risk, serves as a platform for innovation, and assists sustainability and cost management initiatives. However, more and more networks are under pressure due to explosion of data, the drive to IoT, and increased user expectations. Ninety-five percent of network changes are still performed manually, and 70 percent of policy violations are due to human error. <Partner> Managed Campus solutions can provide the expertise needed to ensure an optimized, secure, and efficient network that supports your organization’s business outcomes.

Copy blocks by persona

Persona 3: IT Operations, VP Operations

25 words
<Partner> Managed Campus integrates network and security, providing support from IT experts who manage your network to ensure maximum security, uptime, access, and automation.

50 words
Many businesses today need modernized IT to improve user experiences and efficiencies, but they may be constrained by skill gaps. <Partner> Managed Campus can bridge those gaps by augmenting your staff with our experts. We help you turn your network and security strategy into an enabler for business transformation.

100 words
<Partner> Managed Campus solutions powered by Cisco provide tailored expert support to help organizations offload network management to trusted Cisco partners. The Managed Campus solution is comprised of Cisco Catalyst™ switches, controllers, and access points, enhanced by Cisco Spaces and ThousandEyes®, all centralized and managed by the powerful Cisco DNA Center®. These solutions automate for simplicity, define policy, segment the network, defend against security threats, ensure performance, and optimize the application experience. <Partner> provides expert management to help organizations make the most of these solutions, supporting them as they drive improved business outcomes.

Copy blocks by persona

Persona 4: CFO, Finance, Procurement

25 words
IT resource constraints can limit an organization’s ability to improve network performance and support organizational progress. <Partner> Managed Campus helps reduce costs and improve IT performance.

50 words
Organizations today often accumulate technical debt because networks run inefficiently and increase in complexity. <Partner> Managed Campus contributes to financial flexibility by enabling predictable costs and operational agility with flexible, OpEx-driven consumption models. Our expert resources supplement your IT team so they can focus on strategic priorities that support revenue growth.

100 words
Security breaches often result in catastrophic financial loss. The average cost of a data breach in the United States in 2019 was US$8.19 million.⁶ Complexity in your network and operational model increases security and compliance risk in every area of your IT and network operations. <Partner> Managed Campus protects, prevents, and defends against attacks and threats with deep visibility across the network. Issues are identified early, and problems are fixed before negative impacts occur. Network segmentation is automated for even better security. Leverage our Cisco-powered experts to more effectively manage and better secure your network.

⁶ 2020 Cisco VNI: Global Fixed and Mobile Internet Traffic Forecasts

Social media copy

In today’s hybrid world, the workplace can be anywhere, and businesses must securely connect everyone to everything, everywhere, every time. <Partner> Managed Campus ensures users have the right access no matter where they are.

Individual social post examples

Following is a social media banner sample. Access the Cisco Partner logos site for assets you can use to create custom banners.

Email copy by persona

The following sample emails can be used to contact potential customers. They have been tuned for each of the four target
personas introduced earlier in this eBook.

Persona 1: CEO, President, Owner, C-Suite

Subject line
It’s time to address your changing business priorities

Body copy
Market challenges are driving new business priorities that include:

Transforming processes and business models to foster innovations
and decrease time to market
Empowering the workforce with efficient innovation to increase productivity and boost retention
Personalizing customer experiences to gain greater insights and increase loyalty

Managed Campus solutions can help to address changing business priorities, allowing your workforce to focus on more strategic work.

CTA and suggested assets
Learn more: <Add links to your assets or provide a different call to action for follow-up.>

Email copy by persona

Persona 2: CIO, CTO, Vice President, IT Director

Subject line
Simplify your IT and drive your company’s long-term business goals with a managed campus solution

Body copy
You know the crucial role your network plays in supporting the organization’s business outcomes. The increased complexity and demands from users put more pressure on your team to maintain strong network performance, often with limited resources.

<Partner> Managed Campus provides a solution to the increasing complexity and demands of today’s IT networks by providing:

Secure access from anywhere
Simplified management
Ensured network and application performance
Safe and sustainable workplaces

Find out how <Partner> Managed Campus solutions can help you create the optimized, secure, and efficient network needed to support the organization’s business outcomes.

CTA and suggested assets
Learn more: <Add links to your assets or provide a different call to action for follow-up.>

Email copy by persona

Persona 3: IT Operations, VP Operations

Subject line
It’s time to offload your network management to <Partner> Managed Campus and trusted Cisco experts

Body copy
<Partner> Managed Campus solutions automate for simplicity, define policy, segment the network, defend against security threats, ensure performance, and optimize the application experience. Partners provide expert management to help businesses make the most of these solutions, supporting them as they drive business outcomes.

Find out how <Partner> Managed Campus solutions powered by Cisco, coupled with tailored support, can allow your business to benefit from offloading network management tasks to trusted Cisco partners.

CTA and suggested assets
Learn more: <Add links to your assets or provide a different call to action for follow-up.>

Email copy by persona

Persona 4: CFO, Finance, Procurement

Subject line
Reduce the technical debt caused by inefficient and complex operation models and networks

Body copy
Organizations today often accumulate technical debt because networks run inefficiently, or because of capital expense needed to support increasing demands or complexity. <Partner> Managed Campus contributes to financial flexibility by enabling predictable costs and operational agility with flexible, OpEx-driven consumption models.

Learn how Cisco-powered experts can help manage and secure your IT network while reducing CapEx costs.

CTA and suggested assets
Learn more: <Add links to your assets or provide a different call to action for follow-up.>

Landing page copy

This copy can help you build your campaign microsite. Placeholders exist to incorporate campaign-specific assets.

Blade 1: Header copy

Blade headline copy: Move beyond increasingly complex, difficult-to-manage networks
CTA copy: View <asset> (e.g., infographic, solution brief, white paper)
Suggested asset: <link to above-listed asset>

Blade 2: Challenges

Blade headline copy: How <Partner> Managed Campus can help your
IT organization

Multiple performance demands and IT challenges create strain on existing network infrastructures:

Growing demands of an expanding and changing network
IT resourcing constrained by skill, cost, or time
Hybrid work and increased devices on the network
Need for access policy enforcement across the network

By combining hardware, software, and proactive support into one holistic solution, <Partner> Managed Campus seamlessly and securely connects everyone to everything, everywhere, every time.

Landing page copy

Blade 3: Solution and benefits

Blade headline copy: Experience the Managed Campus difference

<Partner> Managed Campus addresses the common challenges of increasingly complex campus environments:

Application performance
Issue remediation
Business stressors
Security threats
Skill shortage

<Partner> Managed Campus can provide critical benefits:

Secure access from anywhere
Simplified management
Ensured network and application performance
Safe and sustainable workplaces

Blade 4: Contact us

About us: <Describe your company>

Contact details: <Phone number, email address, form>