The opportunity to accelerate revenue

• Challenges and careabouts

• Business benefits from Managed FSO

• Differentiators

• Why managed services

• Managed FSO use cases

Challenges and careabouts

Managed FSO presents a large market opportunity for Cisco Provider Partners, with research showing projected growth to a global US$4.8 billion total addressable market by 2025, with a compound annual growth rate (CAGR) of 11.3 percent.¹ The Managed FSO opportunity is expected to be 1.3 times larger than the resell opportunity. Managed FSO can be targeted to any size organization, but small and mid-size businesses (10 to 1000 full-time employees) will drive almost one third of the total Managed FSO revenue. Customers that currently leverage MSPs for infrastructure-related services have a dramatically higher propensity to look to them for application management.

We have defined three persona groups for targeted messaging in this eBook:

IT Executives: CIO, VP of IT, and Head of IT Operations
Security: CISO, VP/Director of IT Security
Operations: VP Operations and Infrastructure, VP/Director of
Network Operations

Following are the challenges and careabouts for each of the above personas.

¹ Cisco market model with leading research firm, April 2022.

Challenges and careabouts

Persona 1: IT Executives: CIO, VP of IT, and Head of IT Operations

Persona 2: Security: CISO, VP/Director of IT Security

Challenges and careabouts

Persona 3: Operations: VP Operations and Infrastructure, VP/Director of Network Operations

Business benefits from Managed FSO

Business benefits to partners

Increase your Annual Recurring Revenue (ARR) by 10 to 20 percent for current customers with mission-critical applications²
Lower your operational costs by reducing time to identify the root cause analysis (RCA), and lowering mean time to repair (MTTR) by as much as 45 percent²
Enhance your current services or attract new customers by going beyond commoditized infrastructure-related services
to applications²
Continue to innovate and differentiate against your competition by investing in future digital transformation capabilities²
Offer cross-architecture solutions with a single vendor²
Achieve margins of up to 50 percent³

Business benefits to customers³

Improve efficiencies: Determine the root cause of issues affecting performance faster, prioritize which problems to tackle first, and reduce the time IT teams spend on manual tasks
Increase visibility: Provide IT teams with full visibility into microservices-based applications deployed with modern cloud technologies so they can increase agility while optimizing their hybrid cloud resources and costs
Enhance security: Monitor, prevent, and respond to security and compliance issues across the entire IT landscape while proactively addressing security vulnerabilities and improving collaboration between application and security teams
Optimize operations: Maximize insights by translating and prioritizing them into actions that improve application operations
Increase impact: Identify trends to quickly mitigate issues before they impact application experiences
Elevate experience: Continually optimize application uptime and performance to increase user satisfaction and customer retention; ensure IT team’s ability to deliver on SLAs as workload complexity increases

² 1 March 2022 AppDynamics “Journey to Observability” Report conducted by Insight Avenue
³ 2023 Forrester study of Cisco-powered Managed FSO

Differentiators

Managed FSO differentiators

Cross-platform visibility: Provides customers with end-to-end visibility, uncovering deep insights across all systems, technologies, platforms, applications, and environments
Flexibility for evolution: Provides agility to adapt and support enterprise businesses with evolving platforms, technology, and goals as the business grows
Streamlined, single view: Enables an end-to-end, shared context to align IT teams, supporting all business applications and systems with straightforward insights, interpretation, and management
Optimized mission-critical applications: Provides visibility and insights across the stack to ensure all mission-critical applications are integrated and perform at optimized levels
Management and strategy: Empower IT teams with augmented resourcing so teams can focus on more strategic work
Expert support: Supports IT teams constrained by skill, cost, or time challenges—collaborating without compromising visibility or control

Differentiators

Cisco FSO differentiators

The integration of AppDynamics®, ThousandEyes®, and Cisco Intersight® into one FSO solution provided by Cisco moves you beyond domain monitoring into full-stack visibility, insights, and actions.

Cisco FSO transforms what was once siloed data into actionable insights, providing shared context for IT teams and enabling the enterprise to deliver exceptional digital experiences, optimize for cost and performance, and maximize digital business revenue.

To access additional FSO marketing resources, view the
FSO Partner Campaign Kit.

Why managed services

Why managed?

Cisco technologies help you deliver as-a-service and managed solutions through flexible consumption models, alignment with customer business goals, reduced capital expenditure (CapEx) costs, and lowered operating risk.

Why Managed FSO?

Managed FSO is an offer that enables Cisco Provider Partners to evolve their managed services business from a predominantly infrastructure-based reactive operation into a proactive, observable, data-driven user experience that correlates telemetry and provides valuable insights linked to business outcomes.

Unify IT operations, optimize experiences, and drive better business outcomes. With Managed FSO, businesses receive expert IT support that will help them gain visibility and actionable insights across all applications to identify, prevent, and fix issues quickly.

Managed FSO use cases

Managed FSO helps businesses address their complex IT landscape challenges in security, performance, and optimization.