Campaign assets

• How to use assets for your campaigns

• Copy blocks by persona
• Social media copy

• Email copy by persona

• Landing page copy

How to use assets for your campaigns

These campaign assets will help you create marketing content to showcase your Managed FSO service and reach customers:

Sets of partner-to-customer copy blocks
(one set for each persona)
Suggested social media text samples for your Managed
FSO service
Email copy (one sample email for each persona)
Landing page (sample text to help you build your
campaign microsite)
Resources to help you create your marketing campaigns

Copy blocks by persona

The following sets of partner-to-customer copy blocks can be a starting point for your conversations with potential customers
or can be used in the creation of your campaign-specific materials. They have been tuned for each of the three target personas
introduced earlier in this eBook.

Persona 1: IT Executives: CIO, VP of IT, and Head of IT Operations

25 words
With <Partner> Managed FSO built on Cisco, your streamlined IT environment delivers cross-platform visibility and deep insights across all systems for better business outcomes.

50 words
The more you see, the more you solve. And the more you solve, the more efficient, resilient, and agile your entire organization becomes. Build a shared common context to align IT teams supporting the technology full stack with the help of <Partner> Managed FSO by Cisco.

100 words
Address your most critical performance needs seamlessly with FSO to enable an observable and optimizable technology stack. You can streamline the operations of the teams supporting your technology, unifying them with contextual insights driven from a single solution and providing visibility across your entire application landscape, correlated with user and business impact. <Partner> Managed FSO provides expert support to IT teams, enabling collaboration without loss of visibility or control. Cisco-powered experts manage optimized application performance to help with identification of issue hot spots, quick deployment of new applications, and proactive identification and resolution of performance issues.

Copy blocks by persona

Persona 2: Security: CISO, VP/Director of IT Security

25 words
Protect your organization and users from attacks and vulnerabilities with unified business performance and security observability. <Partner> Managed FSO can help build business resiliency into your applications.

50 words
It’s never been more important to identify and block threats to keep your business safe. It can be challenging to protect your applications and correlate application performance and security insights without overhead or friction. Actively identify and block against application vulnerabilities and defend against attacks in real time with <Partner> Managed FSO.

100 words
Many businesses are looking to make application-first security a key part of how they monitor, but breaking down silos between Application Operations (AppOps) and Security Operations (SecOps) can be challenging. <Partner> Managed FSO using Cisco technology can help you unlock cloud application security insights without deploying an agent and bring disparate teams together to act decisively, from detecting application code dependencies to continuously monitoring vulnerabilities in production. AppOps and SecOps can work together to be at the center of business success. <Partner> Managed FSO helps teams prioritize remediations and optimizations across the stack to help enterprises make confident decisions and build resiliency into applications.

Copy blocks by persona

Persona 3: Operations: VP Operations and Infrastructure, VP/Director of Network Operations

25 words
Build a shared common context to align IT teams supporting the technology full stack with the help of <Partner> Managed FSO using Cisco technology.

50 words
You need to see more to solve more, so your IT teams should work together across the digital experience. Whether you are trying to monitor hybrid applications, customer experiences, or application dependencies, you need a unified approach. <Partner> Managed FSO with Cisco technology increases visibility to improve performance across the application landscape.

100 words
Architecting and maintaining exceptional user experiences in our highly connected, digital world is key to business growth. When user experience wanes, your top and bottom lines can suffer due to increased customer erosion, reduced employee productivity, and diminished brand reputation. The ability to monitor the entire IT stack—from customer-facing applications to core network and infrastructure—is essential for fixing performance issues before they affect customers and your business. While there are many tools in the market to help monitor and manage the digital experience, <Partner> Managed FSO is designed to address IT organizations’ challenges of complexity, skills gap, and risk.

Social media copy

Following are some suggested social media text samples for Managed FSO. You can customize any of these for your campaign, or to
emphasize messaging for a specific target persona group. Add links to your own campaign assets or microsites.

Individual social post examples

Following is a social media banner sample. Access the Cisco Partner logos site for assets you can use to create custom banners.

Email copy by persona

The following sample emails can be used to contact potential customers. They have been tuned for each of the three target
personas introduced earlier in this eBook.

Persona 1: IT Executives: CIO, VP of IT, and Head of IT Operations

Subject line
It’s time to move beyond monitoring into full-stack visibility, insights, and actions

Body copy
Today, IT operations teams have limited visibility into managed and third-party dependencies. This makes it difficult to prioritize issues, determine which domain impacts the application experience, or tie those impacts to what they mean for your business.

<Partner> Managed FSO moves beyond domain monitoring into full-stack visibility, insights, and actions, transforming siloed data into actionable insights that provide shared context for your IT teams.

<Partner> Managed FSO brings your operations teams together to:

Build a shared common context to align IT teams, supporting the
full stack
Enable your teams to proactively resolve issues before they impact digital experiences
Create confidence about what action will matter most to your business user experiences

Find out how <Partner> Managed FSO can help you move beyond monitoring.

CTA and suggested assets
Learn more: <Add links to your assets or provide a different call to action for follow-up.>

Email copy by persona

Persona 2: Security: CISO, VP/Director of IT Security

Subject line
Secure applications are critical in keeping your environment, users, and experiences safe

Body copy
Today, businesses need to ensure that all their applications are secure by design—from code to automation—to reach their desired business outcomes. This is no longer possible in a siloed, domain-monitored environment.

<Partner> Managed FSO helps you gain end-to-end visibility of the service delivery chain and network components by:

Proactively identifying and quickly resolving performance issues
Enabling automation to identify issue hot spots
Performing vulnerability and remediation/patching
Gaining greater visibility into Internet activity and encrypted traffic

Find out how <Partner> Managed FSO can help keep your applications secure.

CTA and suggested assets
Learn more: <Add links to your assets or provide a different call to action for follow-up.>

Email copy by persona

Persona 3: Operations: VP Operations and Infrastructure, VP/Director of Network Operations

Subject line
To get ahead of runaway complexity, you need data-driven observability

Body copy
Today, many enterprises are challenged by the need to provide network performance that supports quality experience for all end users, regardless of location.

<Partner> Managed FSO delivers application and business insights across the stack, helping you to quickly prioritize, isolate, and remediate issues to ensure end users have a flawless digital experience. In addition, <Partner> Managed FSO can help you:

Implement the best hybrid application observability practices across hybrid application workloads
Ensure high application availability, backed by SLAs
Extend visibility into the Internet and into service you don’t control to monitor the entire application delivery chain
Correlate application performance with network and Internet metrics

Find out how <Partner> Managed FSO can help you provide exceptional experiences for end users.

CTA and suggested assets
Learn more: <Add links to your assets or provide a different call to action for follow-up.>

Landing page copy

This copy can help you build your campaign microsite. Placeholders exist to incorporate campaign-specific assets.

Blade 1: Header copy

Blade headline copy: Move beyond monitoring into full-stack visibility, insights, and actions
CTA copy: View <asset> (e.g., infographic, solution brief, white paper)
Suggested asset: <link to above-listed asset>

Blade 2: Challenges

Blade headline copy: How <Partner> Managed FSO can help your
IT organization

Multiple performance demands and IT challenges create strain on existing network infrastructures:

Explosive growth in cloud and software-as-a-service adoption
Remote and hybrid workforce models
Sophistication of security threats and attacks
Increased network traffic demands to support data-intensive applications and video communications

Combining network and security capabilities into a cloud-centric solution, <Partner> Managed FSO enables seamless, secure connectivity anywhere, anytime.

Landing page copy

Blade 3: Solution and benefits

Blade headline copy: Experience the Managed FSO difference

<Partner> Managed FSO addresses the common challenges of
IT complexity:

Application performance
Issue remediation
Business stressors
Security threats
Skill shortage

<Partner> Managed FSO can provide critical benefits:

Increased IT effectiveness
Elevated user experiences
Optimized operations
Proactively detected vulnerabilities

Blade 4: Contact us

About us: <Describe your company>

Contact details: <Phone number, email address, form>