Introduction

Table of Contents, Updates, and How-To-Use this Campaign Kit

How to use this campaign kit
Learn (opportunity, differentiators, use cases, Cisco solution)
Persona messaging
Copy blocks
Social media kit
Email copy
Customer sharable content
Get started today

What's New

We’ve upgraded this ebook to be the one-stop shop for all the marketing content resources you need around Next-Gen Connected Factory. Get started here.

How to use this campaign kit

For New Marketers

Review campaign background
Market opportunity, solution, audience
Set your campaign goals

It is important that your goals align with the goals of your sales team and practice leads. Set SMART goals: Specific, Measurable, Achievable, Relevant, Time bound
Access campaign in MVC
If you are a first-time user, you will need to accept the terms to create your account.
Link your social media (learn how)
Upload your contacts (learn how)
Leverage customer-facing sharable content across your digital activities (view here)
Set up a microsite (learn how)
Send emails through MVC (learn how)
Measure your success (learn more)

For Experienced Marketers

Review campaign background
Market opportunity, solution, audience
Set your campaign goals with your Cisco Partner Marketing Manager
It is important that your goals align with the goals of your sales team and practice leads. Set SMART goals: Specific, Measurable, Achievable, Relevant, Time bound
Build an inbound marketing strategy
Leverage content in this kit to draw people in via social media, blogs, and sharing compelling content
Build an outbound marketing strategy
Leverage content in this kit to reach out to prospects via email and paid media
Measure your success against the SMART goals you set at the beginning of the campaign lifecycle